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2021 AMA International Collegiate Conference

Virtual

Redefining Possibility

You are facing rapid changes in today’s uncertain world. Yet we can’t think of anyone better equipped to navigate what’s next with creativity and innovation. 

At the 2021 AMA International Collegiate Conference, we’ll virtually come together to reframe our collective perspectives and explore new meanings of what’s possible. Emerging marketers like you have the unique skills to be at the forefront of changing minds, pivoting businesses and navigating the path forward. 

Together, we have the power to create impactful change for a better future.


Pricing

Early-Bird
(Ends 03/05/21)
Standard
(Ends 04/04/21)
Late Registration
(Ends 04/10/21)
AMA Member$19$39$59
Non-AMA Member$49$69$89

Need to register multiple attendees?


Faculty Advisor Registration

Current faculty advisors with an active AMA membership are eligible for complimentary registration in exchange for judging a collegiate competition this academic year.

The deadline to sign up for complimentary registration will be on 3/5/2021.


Collegiate Awards & Competitions

Show your skills and get rewarded for the great work you’re doing. Competitions and awards are a major part of ICC.


AMA Event Policies

AMA Virtual Conference Terms & Conditions

Pre-Conference | ALL TIMES CST

Perfect Pitch Round 1

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

Pre-Conference | ALL TIMES CST

Case Competition Finalist Presentation

Pre-Conference | ALL TIMES CST

Digital Marketing Bootcamp Day 1

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.

The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.

Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.

Key Takeaways:

  • Understand how the best marketers think and how they set goals
  • Gain practical experience with a leading analytics platform
  • Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
  • Learn about A/B Testing and its many uses

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

SABRE Business Simulation Round 1

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

DAY 1 | ALL TIMES CST

T-Shirt Competition Voting (Ongoing)

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

Digital Marketing Bootcamp Day 2

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.

The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.

Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.

Key Takeaways:

  • Understand how the best marketers think and how they set goals
  • Gain practical experience with a leading analytics platform
  • Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
  • Learn about A/B Testing and its many uses

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

Perfect Pitch Finals

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

Presidents' Council Roundtable

Undergraduate Research Competition

We are continuing our student poster session, which is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.

Sign Up Deadline was January 27, 2021

Learn more here.

SABRE Simulation Round 2

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

Parade of Chapters Video

AMA invites all collegiate chapters to be part of the virtual celebration at ICC. Chapters are encouraged to submit a group photo or a short TikTok video showing your school’s spirit which will be featured during the ICC virtual event on Thursday, April 8, prior to the start of the keynote presentation.

To sign up and participate in the Parade of Chapters, submit your entry via this Google Submission LinkAll chapter group photos or chapter videos must be submitted on or before, Monday, March 22, 2021 by 12:00PM CST.

Conference Opening Introduction with Co-Chairs

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! 2021 looks a little different, but we have an exciting, educational and fun conference planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2021.

Opening Keynote: Carly Zipp, TikTok

TikTok, the world’s most downloaded app, has brought significant innovations to short-form videos, designed to inspire creativity and bring joy. The platform celebrates storytellers and creators and invites brands and consumers alike to show up as their authentic selves. Carly Zipp, the Global Head of B2B Marketing at TikTok, will be this year’s AMA Keynote speaker.

Carly will share her extensive 15+ year career journey from home makeovers and red carpets in the publishing world to live events and awards shows at ViacomCBS, leading communications at the world’s largest wedding hub, to Marketing & Advertising at OUTFRONT Media. This career path lead her to follow her passion in the world of tech and join the Global Business Marketing team at TikTok. Carly leads TikTok’s Global B2B Marketing team which oversees the company’s Brand Safety and Industry Relations efforts, Events, Business Website, Social Channels, Paid Media, Content Strategy and Internal Marketing Communications. Carly will give insight on how her team launched TikTok For Business and created the industry acclaimed brand campaign “Don’t Make Ads, Make TikToks”, the power of TikTok’s unique brand positioning, and how TikTok’s impact on brand storytelling has reshaped and revitalized marketing and advertising for many years to come.

Carly Zipp

Head of B2B Marketing, TikTok

Social Scramble & Hang-Out

Details coming soon!

DAY 2 | ALL TIMES CST

T-Shirt Competition Voting (Ongoing)

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

Marketing Strategy (AM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Sales Competition

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

Experience Speaks

Session 1: Inside Sales and Sports

Join Philicia as she covers going from not wanting anything to do in sales to now leading a sales team! She’ll discuss what inside sales for a sports franchise looks like, why sales is important, how to keep an open mind about the field, and how to get in the industry. She’ll also cover some do’s and don’ts on interviews and what the Saints/Pelicans sales development program is all about.

Philicia Douglas

Manager of Inside Sales, New Orleans Saints & Pelicans

Experience Speaks

Session 2: Progressing In Your Career (What I wish someone had told me!)

Wendy Boyd

Senior Vice President, Head of ABGA and Co-Lead of LFS, Lincoln Financial Network

Experience Speaks

Session 3: A Day In The Life Of A Salesperson

Ever wonder what it’s like to get into sales? Ever think, “there’s no WAY I’d go into sales, those people are pushy and annoying!” Think again – I was the same way and took it as an insult when people would say, “you’d be really good in sales.” Take a walk with me as I walk through a day in the life of getting into sales from the ground up – you might be pleasantly surprised at how rewarding it is, and how it’s not at all like you think!

Lindsey Boggs

Sales Leader, Citrix

Janae Bennett

Director Sales Development and Commercial Inside Sales at Citrix

Marketplace Simulation Round #1

Marketing Strategy (PM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Chapter Leadership Sessions: 1-7

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Platinum Circle Chapters
  • Becoming a Top Chapter
  • Top Small Chapter
  • Membership Recruitment & Retention
  • Fundraising
  • Community & Social Impact
  • Professional Development
  • Navigating the Job & Internship Market
  • Chapter Operations/Succession Planning
  • Chapter Plan & Annual Report
  • Communication
  • Case Competition

Chapter Leadership Sessions: 8-13

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Platinum Circle Chapters
  • Becoming a Top Chapter
  • Top Small Chapter
  • Membership Recruitment & Retention
  • Fundraising
  • Community & Social Impact
  • Professional Development
  • Navigating the Job & Internship Market
  • Chapter Operations/Succession Planning
  • Chapter Plan & Annual Report
  • Communication
  • Case Competition

Keynote: Luci Rainey, PODS

Luci Rainey

Chief Marketing Officer, PODS

Competitions Ceremony

DAY 3 | ALL TIMES CST

Faculty Networking Session

Marketing Strategy Finals

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Marketplace Simulation Round #2

Sales Competition Finals

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

Experience Speaks

Experience Speaks Session 1: Creating Engaging Posts on LinkedIn

It’s important to recognize LinkedIn as a valuable tool for your marketing career and building your own personal brand: a win-win for most marketing professionals. According to Hootsuite, 94% of B2B marketers use LinkedIn for content marketing, so it should be an essential skill in your marketing toolkit. If you are looking for job interview requests without applying or passive client acquisition, a content creation strategy on LinkedIn could be just what you are missing. In this session, you’ll learn how to create engaging LinkedIn posts that attract more views and impressions. This is great for business, but can also lead to personal benefits of increased profile views and recognition as a subject matter expert.

Brett Ellis

Content for LinkedIn

Experience Speaks

Session 2: TBD

Sean Greenwood

Grand Poobah of PR, Ben & Jerry's

Experience Speaks

Session 3: TBD

Jess Reilly

Chief Marketing Officer, Rebel Interactive

Winning Case Presentation

Focus Groups: Session 1

Professional Networking Roundtables

These roundtables offer students the opportunity to connect and network in small groups with current professionals around topics related to building your professional network, job search, mentorship, volunteer opportunities after graduation, etc..

Online registration will open at 12:00 PM CST on February 24, 2021. Registration will remain open until 200 spots are filled. 

Please fill out the registration form here to RSVP for the Professional Networking Round Tables! 

Focus Groups: Session 2

Chapter Awards Ceremony

Carly Zipp

Head of B2B Marketing, TikTok

As Head of Global B2B Marketing at TikTok, Carly Zipp oversees global marketing communication, industry relations, and global industry and owned events. Additionally, Carly provides leadership direction around brand safety and trust.
Previously, the Vice President of Communications, Sponsorships, & Events at Outfront Media, Carly led all internal and external communications for the international media company. She created and executed Outfront’s press strategy, supervised national event’s strategy, and managed sponsorships and community service initiatives. Before Outfront, Zipp was managing communications at XO Group where she was responsible for all communications initiatives for the company’s marquis brands.
Carly began her career as a Publicist for Time Inc. Lifestyle Group and went on to become a Senior Publicist at BET and Centric Network, where she implemented corporate communications plans for the network’s red carpet shows, annual events, scripted and reality programming, and more. She is a graduate of Vanderbilt University and currently lives in Manhattan with her husband Jordan, and two children, Brayden and Sophie.

Luci Rainey

Chief Marketing Officer, PODS

Philicia Douglas

Manager of Inside Sales, New Orleans Saints & Pelicans

Philicia Douglas began her career with the Miami Dolphins in 2015 after graduating from the University of South Florida with her MBA and MS in Sport Management. She started off in the Inside Sales Program and then after one year got promoted to a Group Sales Representative where she surpassed her revenue goals. After that year, she was promoted to Business Development where she remained top of the board and before being able to complete that year got called to become a Director of Ticket Sales for the Alliance of American Football. Shortly after the league discontinued, she joined the New Orleans Pelicans and Saints as the manager of the Inside Sales team and now will be the Director of Sales of the New G-League Team in Birmingham under the New Orleans Pelicans and Saints Franchise.

Wendy Boyd

Senior Vice President, Head of ABGA and Co-Lead of LFS, Lincoln Financial Network

Wendy Boyd is currently Senior Vice President, Head of the ABGA and Co-Lead of LFS for Lincoln Financial Network, where she focuses on continued channel growth and driving strategic initiatives to support Lincoln’s ABGA agency managers, producers/financial professionals and their businesses.    She joined Lincoln in September of 2014 to lead an innovative sales initiative to grow and sustain Lincoln Enterprise Life and MoneyGuard sales. Wendy has demonstrated experience in sales growth and development, recruiting, service excellence, strategic planning, fiscal and budgetary results, and overall operational processing efficiencies.

Prior to joining Lincoln, Wendy was the Senior Vice President of Sales, and Learning Development for Crump Group, Inc. (a subsidiary of BB&T Bank). While at Crump, she led various sales initiatives, including pioneering a new business channel that grew new sales by 128% of plan and 209% of EBITDA performance. Wendy was with Automatic Data Processing (ADP) as Vice President of Sales & Operations for nine years prior to joining Crump. She has demonstrated solid sales and operational performance in multiple roles and markets, consistently achieving year-over-year sales growth. Wendy has also been instrumental in developing and implementing learning and educational platforms comprising training of sales, service, presentation skills and leadership development.

Wendy holds a Bachelor of Arts degree from the University of Alabama and is a proud native Alabamian (Southern Belle). She has also attended the Wharton’s Securities Industry Institute and is on the WISE Board, supporting Lincoln’s female financial professionals. She currently lives in Philadelphia, PA, with her dog Miller.

Lindsey Boggs

Sales Leader, Citrix

Lindsey Boggs is an accomplished sales leader with over a decade of experience with all types of companies from start-ups to Fortune 500 companies. In 2015, Lindsey wrote an article that went viral on LinkedIn and she was awarded the highest “Social Selling Index” score in the world and shared a stage with Shaquille O’Neal accepting her award in Las Vegas. In 2016, Lindsey’s world fell apart when her sister passed away and Lindsey ended up writing about her nervous breakdown on LinkedIn which led her to a TEDx talk. Today, Lindsey leads a sales development team at Citrix where she teaches social selling and personal branding.

Janae Bennett

Director Sales Development and Commercial Inside Sales at Citrix

Janae Bennett is an esteemed Sales Executive and retired US Veteran with over 20 years of sales and leadership experience. Her passion for problem solving, and building and developing future leaders has her celebrating her 11th year at Citrix where she leads the Sales Development and Commercial Inside Sales teams. Janae is also a proud member of the Black Professionals and Veterans ERG groups Leadership where she is very active in driving efforts around Diversity and Inclusion.

Brett Ellis

Content for LinkedIn

Brett Ellis is a virtual educator and career development expert based in Atlanta, GA. His background spans K-12 Business Teaching, Higher Education Leadership, and IT Career Coaching. In addition, Brett has built his own business (Brett Ellis Career Marketing Services) through LinkedIn as an education consultant, where he provides engaging virtual workshops for colleges, community organizations, and more. Along with these experiences, he enjoys building his expertise in digital skilling and remote work to prepare professionals for the Future of Work.

Sean Greenwood

Grand Poobah of PR, Ben & Jerry's

Beginning in 1988, Sean has first-hand experience of the triumphs and tribulations over his three decades plus with Ben & Jerry’s. His title – Grand Poobah of PR – has been earned one scoop at a time.

Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.

In his PR position, Sean has created programs, flavors, and managed relationships working with the likes of Sir Elton John, the band FUN, Ziggy Marley, Stephen Colbert, Nike, and more. Sean provided communication strategy for the company’s global climate “Save Our Swirled” initiative and the Democracy is In Your Hands campaign highlighting systemic racism, implicit bias and voter suppression featuring a flavor called “EmpowerMint.” The same campaign led to the company’s support for the Black Lives Matter movement. Sean quarterbacked the launch of The Tonight Dough starring Jimmy Fallon on the Tonight Show. In early 2020 he co-hosted – alongside comedienne Michelle Buteau – the launch event for Ben & Jerry’s new partnership and flavor with Netflix, called “Netflix & Chilll’d.” Most recently he led media communications for the company’s “We Must Dismantle White Supremacy” statement in response to George Floyd’s murder.

In his Poobah work Sean serves as Director of Public Relations and Communications at Ben & Jerry’s headquarters in Vermont consistently resulting in over 4 billion annual earned impressions. The Gonzaga Master’s graduate often can be found loafing near the Research & Development lab volunteering as a taste tester, all the while, enjoying the company benefit of three free pints of ice cream per day. His favorite flavor is Cherry Garcia.

Jess Reilly

Chief Marketing Officer, Rebel Interactive

Zachariah Tabler

SEM Manager, Bounteous

Zach Tabler leads the Search Engine Marketing team at Bounteous. Additionally, he teaches as a Bounteous trainer for Search Advertising courses nationwide and as a digital marketing professor at Chatham University. Zach advises clients from a variety of industries to help them navigate the digital landscape with his expertise in PPC marketing, Search Engine Optimization, and Conversion Rate Optimization. Zach holds an MBA and Bachelor of Science in Chemical Engineering from the University of Pittsburgh.

How do I access the conference?

You will receive a link to the conference platform to finish setting up your profile in the weeks leading up to the conference. You will use that link to login to the conference platform when it is live.


When does the conference platform open?

TBD – this date will be updated soon.


What technology do I need to access the conference?

The only technology you will need is a computer or mobile device with internet. If you are accessing the conference from a mobile device, you must have the Zoom application installed and all pop-up blockers disabled on your device.


How can I register multiple attendees?

You can register multiple attendees with one payment by submitting this form to our AMA Support Center team. We will contact you to confirm we received your request and arrange for payment. You will not be charged when submitting this form.


How do I sign up for competitions at the conference?

Registration for all the on-site competitions occurs in the months leading up to the conference. To find out more information about what competitions are happening and how to register, please visit our awards and competitions page for more details.


I registered with early-bird pricing, how do I sign up for my free t-shirt?

Visit this form to upload your receipt of registration and redeem your free t-shirt.

 

2021 AMA International Collegiate Conference