Redefining Possibility
You are facing rapid changes in today’s uncertain world. Yet we can’t think of anyone better equipped to navigate what’s next with creativity and innovation.
At the 2021 AMA International Collegiate Conference, we’ll virtually come together to reframe our collective perspectives and explore new meanings of what’s possible. Emerging marketers like you have the unique skills to be at the forefront of changing minds, pivoting businesses and navigating the path forward.
Together, we have the power to create impactful change for a better future.
Already Registered?
Pricing
| Early-Bird (Ends 03/05/21) | Standard (Ends 04/04/21) | Late Registration (Ends 04/10/21) | |
|---|---|---|---|
| AMA Member | $19 | $39 | $59 |
| Non-AMA Member | $49 | $69 | $89 |
Need to register multiple attendees?
*Please note: A customer service team member will contact you once we receive the form and begin processing the order. You should expect a response within two business days.
Faculty Advisor Registration
Current faculty advisors with an active AMA membership are eligible for complimentary registration in exchange for judging a collegiate competition this academic year.
The deadline to sign up for complimentary registration will be on 3/5/2021.
Collegiate Awards & Competitions
Show your skills and get rewarded for the great work you’re doing. Competitions and awards are a major part of ICC.
AMA Event Policies
AMA Virtual Conference Terms & Conditions
Pre-Conference | ALL TIMES CDT
Perfect Pitch Round 1
Must be registered and confirmed prior to conference.
The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”
This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!
A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.
Pre-Conference | ALL TIMES CST
Case Competition Finalist Presentation
In Real-Time Only
Pre-Conference | ALL TIMES CST
Digital Marketing Bootcamp Day 1
In Real-Time Only
Must be registered and confirmed prior to conference.
The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.
The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.
Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.
Key Takeaways:
- Understand how the best marketers think and how they set goals
- Gain practical experience with a leading analytics platform
- Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
- Learn about A/B Testing and its many uses
Zachariah Tabler
SEM Manager, Bounteous
SABRE Business Simulation Round 1
In Real-Time Only
Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!
DAY 1 | ALL TIMES CST
T-Shirt Competition Voting (Ongoing)
In Real-Time Only
The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.
Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.
All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.
Digital Marketing Bootcamp Day 2
In Real-Time Only
Must be registered and confirmed prior to conference.
The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.
The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.
Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.
Key Takeaways:
- Understand how the best marketers think and how they set goals
- Gain practical experience with a leading analytics platform
- Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
- Learn about A/B Testing and its many uses
Zachariah Tabler
SEM Manager, Bounteous
Perfect Pitch Finals
In Real-Time Only
Must be registered and confirmed prior to conference.
The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”
This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!
A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.
Presidents' Council Roundtable
Undergraduate Research Competition
In Real-Time Only
The undergraduate research competition is a great way for you to showcase your research and can assist in getting travel funding from your school or department.
In this session, you may showcase any research you have done in the field of marketing. Examples can be class projects, market analysis, market research, positioning maps, etc. You cannot use current case competition research. Individual and team presentations are allowed and all participants must be AMA members.
Sign Up Deadline was January 27, 2021
SABRE Simulation Round 2
In Real-Time Only
Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!
SABRE Recap
In Real-Time Only
Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!
Parade of Chapters Video
AMA invites all collegiate chapters to be part of the virtual celebration at ICC. Chapters are encouraged to submit a group photo or a short TikTok video showing your school’s spirit which will be featured during the ICC virtual event on Thursday, April 8, prior to the start of the keynote presentation.
To sign up and participate in the Parade of Chapters, submit your entry via this Google Submission Link. All chapter group photos or chapter videos must be submitted on or before, Monday, March 22, 2021 by 12:00PM CST.
Conference Opening Introduction with Co-Chairs
In Real-Time Only
Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! 2021 looks a little different, but we have an exciting, educational and fun conference planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2021.
Opening Keynote: Off The Clock with TikTok
In Real-Time Only
TikTok, the world’s most downloaded app, has brought significant innovations to short-form videos, designed to inspire creativity and bring joy. The platform celebrates storytellers and creators and invites brands and consumers alike to show up as their authentic selves. Carly Zipp, the Global Head of B2B Marketing at TikTok, will be this year’s AMA Keynote speaker.
Carly will share her extensive 15+ year career journey from home makeovers and red carpets in the publishing world to live events and awards shows at ViacomCBS, leading communications at the world’s largest wedding hub, to Marketing & Advertising at OUTFRONT Media. This career path lead her to follow her passion in the world of tech and join the Global Business Marketing team at TikTok. Carly leads TikTok’s Global B2B Marketing team which oversees the company’s Brand Safety and Industry Relations efforts, Events, Business Website, Social Channels, Paid Media, Content Strategy and Internal Marketing Communications. Carly will give insight on how her team launched TikTok For Business and created the industry acclaimed brand campaign “Don’t Make Ads, Make TikToks”, the power of TikTok’s unique brand positioning, and how TikTok’s impact on brand storytelling has reshaped and revitalized marketing and advertising for many years to come.
Carly Zipp
Head of B2B Marketing, TikTok
Social Scramble & Hang-Out
In Real-Time Only
Riddle & Bloom is hosting the Social Scramble with a theme recognized around the world-The Olympics! This evening’s Olympic Tribute will take us through time, to various locations across the globe and into the shoes of the World’s greatest athletes. Come ready to test your skills with various games that will give you the opportunity to meet other AMA “athletes” and win prizes.
DAY 2 | ALL TIMES CDT
T-Shirt Competition Voting (Ongoing)
In Real-Time Only
The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.
Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.
All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.
Marketing Strategy (AM Session)
In Real-Time Only
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Sales Competition
In Real-Time Only
The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!
The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.
Check out the competition page here for more details!
Session 1: Inside Sales and Sports
In Real-Time Only
Join Philicia as she covers going from not wanting anything to do in sales to now leading a sales team! She’ll discuss what inside sales for a sports franchise looks like, why sales is important, how to keep an open mind about the field, and how to get in the industry. She’ll also cover some do’s and don’ts on interviews and what the Saints/Pelicans sales development program is all about.
Philicia Douglas
Manager of Inside Sales, New Orleans Saints & Pelicans
Session 2: Progressing In Your Career (What I wish someone had told me!)
In Real-Time Only
Join Wendy as she discusses the diversity and progression and her career to a senior leadership position in a Fortune 200 company. She will share the highs and lows from her early career and how to pave the way for your faster growth and development. You will hear her candid insights on how to separate yourself from the pack and achieve your goals in a competitive and fast-paced environment.
Wendy Boyd
Senior Vice President, Head of ABGA and Co-Lead of LFS, Lincoln Financial Network
Session 3: A Day In The Life Of A Salesperson
In Real-Time Only
Ever wonder what it’s like to get into sales? Ever think, “there’s no WAY I’d go into sales, those people are pushy and annoying!” Think again – I was the same way and took it as an insult when people would say, “you’d be really good in sales.” Take a walk with me as I walk through a day in the life of getting into sales from the ground up – you might be pleasantly surprised at how rewarding it is, and how it’s not at all like you think!
Lindsey Boggs
Sales Leader, Citrix
Session #4: Landing your Dream Role or Internship in 30 Days
In Real-Time Only
Join Gartner University Recruiting guru Matthew Duarte as we discuss the tools, tips, and opportunities available to students at all levels. In this session we will dive into how to brand yourself, market your skills, and how to display your capabilities utilizing industry language, job descriptions, and transferrable skills learned on campus to greater effect. The skills gained in this session will support attendees in landing the dream Internship or Career Role that you’re looking for in 30 days of consistent efforts.
Matt Duarte
University Recruiter, Gartner
Marketplace Simulation Round #1
In Real-Time Only
Marketing Strategy (PM Session)
In Real-Time Only
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Chapter Leadership Sessions: 1-5
You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:
- Becoming a Top Chapter
- Becoming a Top Small Chapter
- E-Board Leadership/Chapter Planning
- Professional Development
- Fundraising
Chapter Leadership Sessions: 6-10
You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:
- Becoming Chapter of the Year
- Membership
- Communications
- Community & Social Impact
- Outstanding Marketing Week
Keynote: How to stand out from DAY ONE
In Real-Time Only
Ready to start that new internship or first job? PODS Chief Marketing Officer and Certified Executive Coach Luci Rainey will share straightforward, executable strategies to succeed in that new opportunity that is just around the corner. And if you are virtual, these things will be ever more important. Luci began her career over 30 years ago, and advises her teams and her clients to practice these items. They begin on Day One!
Luci Rainey
Sr. Vice President & Chief Marketing Officer, PODS, Inc.
Competitions Ceremony
In Real-Time Only
DAY 3 | ALL TIMES CDT
Faculty Networking Session
In Real-Time Only
Marketing Strategy Finals
In Real-Time Only
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Marketplace Simulation Round #2
In Real-Time Only
Sales Competition Finals
In Real-Time Only
The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!
The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.
Check out the competition page here for more details!
Experience Speaks Session 1: Creating Engaging Posts on LinkedIn
In Real-Time Only
It’s important to recognize LinkedIn as a valuable tool for your marketing career and building your own personal brand: a win-win for most marketing professionals. According to Hootsuite, 94% of B2B marketers use LinkedIn for content marketing, so it should be an essential skill in your marketing toolkit. If you are looking for job interview requests without applying or passive client acquisition, a content creation strategy on LinkedIn could be just what you are missing. In this session, you’ll learn how to create engaging LinkedIn posts that attract more views and impressions. This is great for business, but can also lead to personal benefits of increased profile views and recognition as a subject matter expert.
Brett Ellis
Content for LinkedIn
Session 2: The Inside Scoop on Leading with Values, Social Mission, and Activism
In Real-Time Only
Case Study: Ice Cream On a Mission!: Come learn how Ben & Jerry’s folds social & racial justice into its corporate practices not unlike those big chunks and swirls, and why the notion of values-led business is not Half Baked.”
Sean Greenwood
Grand Poobah of PR, Ben & Jerry's
Session 3: SURVIVAL MODE: How to Market Yourself & Your Clients In A Post-Pandemic World
In Real-Time Only
Marketing is truly a recession-proof industry. When thousands of businesses closed their doors due to the pandemic, Connecticut-based digital marketing agency Rebel Interactive Group nearly doubled in size. Join Rebel’s CMO Jess Reilly as she outlines the secrets of navigating the marketing industry in a post-pandemic world as marketing budgets continue to rise. It’s time to turn on “survival mode” for new marketers breaking into the industry. As students, you’ve lived through it and can add a fresh perspective for businesses looking to pick up the pieces.
Jess Reilly
Chief Marketing Officer, Rebel Interactive Group
Session 4: Culture and Connection: The New Marketing Imperative
In Real-Time Only
2020 brought into focus the importance of culture and connection in marketing and communications. Can brands and organizations find ways to connect with stakeholders based on what’s true about their lived experience in moments that matter? That’s the sweet spot. “Content is king” and “the consumer is king” are popular phrases in marketing communications, but I predict connection and culture will be the new imperative for marketers. In this session, we’ll explore how to think about content, culture, connection and consumer insights as part of an integrated and intentional approach to marketing and communications efforts.
Danielle Robinson Bell
Assistant Professor of Integrated Marketing Communications, Northwestern University Medill School of Journalism
Winning Case Presentation
In Real-Time Only
Professional Networking Roundtables
In Real-Time Only
These roundtables offer students the opportunity to connect and network in small groups with current professionals around topics related to building your professional network, job search, mentorship, volunteer opportunities after graduation, etc..
Online registration will open at 12:00 PM CST on February 24, 2021. Registration will remain open until 200 spots are filled.
Please fill out the registration form here to RSVP for the Professional Networking Round Tables!
Chapter Awards Ceremony
In Real-Time Only
Carly Zipp
Head of B2B Marketing, TikTok
Luci Rainey
Sr. Vice President & Chief Marketing Officer, PODS, Inc.Luci Rainey is Sr. Vice President and Chief Customer Officer at PODs, Inc. She is responsible for the strategy that drives brand positioning, growth and revenue performance of PODs direct to consumer business. She believes that serving the customer through understanding creates a simple model that is driving PODs to deliver a differentiated service experience.
As a driven, seasoned professional with three decades of marketing and customer service experience, Luci is known for her tenacity and resilience to solve hard problems with simple straight forward solutions. Her teams appreciate her for her clear direction, fostering confidence for success and creating a fun, positive environment.
Before joining PODs, Luci held marketing and customer service management roles at companies including Comcast, Charter Communications, DIRECTV (now AT&T) and PacifiCare. She holds a Bachelor of Arts in Journalism from Indiana University and is a graduate of 2015 CTAM Cable Executive Management Program, 2015 Next Marketing 50 Leadership Program and the WICT Betsy Magness Leadership program. Most recently she received honors from the CMO club with the 2020 Rising Star Award.
As a leader she has a passion for talent development and marketing education. This passion led her to launch an executive coaching business called Day One Coaching and Training where she helps mid level leaders find their next career challenge as well as guiding new college graduates find their first career challenge. She is also involved in guest lecturing on marketing at various universities and conferences. Her free time passions include travel abroad, cooking, reading, exercising and spending as much time as possible with her kids and friends.
Luci currently lives in Tampa, Florida with her two children.
Philicia Douglas
Manager of Inside Sales, New Orleans Saints & PelicansPhilicia Douglas began her career with the Miami Dolphins in 2015 after graduating from the University of South Florida with her MBA and MS in Sport Management. She started off in the Inside Sales Program and then after one year got promoted to a Group Sales Representative where she surpassed her revenue goals. After that year, she was promoted to Business Development where she remained top of the board and before being able to complete that year got called to become a Director of Ticket Sales for the Alliance of American Football. Shortly after the league discontinued, she joined the New Orleans Pelicans and Saints as the manager of the Inside Sales team and now will be the Director of Sales of the New G-League Team in Birmingham under the New Orleans Pelicans and Saints Franchise.
Wendy Boyd
Senior Vice President, Head of ABGA and Co-Lead of LFS, Lincoln Financial NetworkWendy Boyd is currently Senior Vice President, Head of the ABGA and Co-Lead of LFS for Lincoln Financial Network, where she focuses on continued channel growth and driving strategic initiatives to support Lincoln’s ABGA agency managers, producers/financial professionals and their businesses. She joined Lincoln in September of 2014 to lead an innovative sales initiative to grow and sustain Lincoln Enterprise Life and MoneyGuard sales. Wendy has demonstrated experience in sales growth and development, recruiting, service excellence, strategic planning, fiscal and budgetary results, and overall operational processing efficiencies.
Prior to joining Lincoln, Wendy was the Senior Vice President of Sales, and Learning Development for Crump Group, Inc. (a subsidiary of BB&T Bank). While at Crump, she led various sales initiatives, including pioneering a new business channel that grew new sales by 128% of plan and 209% of EBITDA performance. Wendy was with Automatic Data Processing (ADP) as Vice President of Sales & Operations for nine years prior to joining Crump. She has demonstrated solid sales and operational performance in multiple roles and markets, consistently achieving year-over-year sales growth. Wendy has also been instrumental in developing and implementing learning and educational platforms comprising training of sales, service, presentation skills and leadership development.
Wendy holds a Bachelor of Arts degree from the University of Alabama and is a proud native Alabamian (Southern Belle). She has also attended the Wharton’s Securities Industry Institute and is on the WISE Board, supporting Lincoln’s female financial professionals. She currently lives in Philadelphia, PA, with her dog Miller.
Lindsey Boggs
Sales Leader, CitrixLindsey Boggs is an accomplished sales leader with over a decade of experience with all types of companies from start-ups to Fortune 500 companies. In 2015, Lindsey wrote an article that went viral on LinkedIn and she was awarded the highest “Social Selling Index” score in the world and shared a stage with Shaquille O’Neal accepting her award in Las Vegas. In 2016, Lindsey’s world fell apart when her sister passed away and Lindsey ended up writing about her nervous breakdown on LinkedIn which led her to a TEDx talk. Today, Lindsey leads a sales development team at Citrix where she teaches social selling and personal branding.
Brett Ellis
Content for LinkedInBrett Ellis is a virtual educator and career development expert based in Atlanta, GA. His background spans K-12 Business Teaching, Higher Education Leadership, and IT Career Coaching. In addition, Brett has built his own business (Brett Ellis Career Marketing Services) through LinkedIn as an education consultant, where he provides engaging virtual workshops for colleges, community organizations, and more. Along with these experiences, he enjoys building his expertise in digital skilling and remote work to prepare professionals for the Future of Work.
Sean Greenwood
Grand Poobah of PR, Ben & Jerry'sBeginning in 1988, Sean has first-hand experience of the triumphs and tribulations over his three decades plus with Ben & Jerry’s. His title – Grand Poobah of PR – has been earned one scoop at a time.
Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.
In his PR position, Sean has created programs, flavors, and managed relationships working with the likes of Sir Elton John, the band FUN, Ziggy Marley, Stephen Colbert, Nike, and more. Sean provided communication strategy for the company’s global climate “Save Our Swirled” initiative and the Democracy is In Your Hands campaign highlighting systemic racism, implicit bias and voter suppression featuring a flavor called “EmpowerMint.” The same campaign led to the company’s support for the Black Lives Matter movement. Sean quarterbacked the launch of The Tonight Dough starring Jimmy Fallon on the Tonight Show. In early 2020 he co-hosted – alongside comedienne Michelle Buteau – the launch event for Ben & Jerry’s new partnership and flavor with Netflix, called “Netflix & Chilll’d.” Most recently he led media communications for the company’s “We Must Dismantle White Supremacy” statement in response to George Floyd’s murder.
In his Poobah work Sean serves as Director of Public Relations and Communications at Ben & Jerry’s headquarters in Vermont consistently resulting in over 4 billion annual earned impressions. The Gonzaga Master’s graduate often can be found loafing near the Research & Development lab volunteering as a taste tester, all the while, enjoying the company benefit of three free pints of ice cream per day. His favorite flavor is Cherry Garcia.
Jess Reilly
Chief Marketing Officer, Rebel Interactive GroupJess Reilly CMO, Rebel Interactive Group Adtech enthusiast. Predictive intelligence maven. Chief marketing officer of Connecticut-based digital marketing agency, Rebel Interactive Group. Jess leads the creative, paid media, SEO, and data science departments at Rebel, a team of full-stack media strategists with a specialization in data-driven attribution and omnichannel advertising. Jess is also President & Co-founder of Throne Technologies, a programmatic advertising company dedicated to providing ethical and efficient advertising solutions outside the walled gardens of big tech. Only in her 20s, she’s managed to help build various teams at Rebel in just three years. How did she do it? Being rebellious of course.
Zachariah Tabler
SEM Manager, BounteousZach Tabler leads the Search Engine Marketing team at Bounteous. Additionally, he teaches as a Bounteous trainer for Search Advertising courses nationwide and as a digital marketing professor at Chatham University. Zach advises clients from a variety of industries to help them navigate the digital landscape with his expertise in PPC marketing, Search Engine Optimization, and Conversion Rate Optimization. Zach holds an MBA and Bachelor of Science in Chemical Engineering from the University of Pittsburgh.
Danielle Robinson Bell
Assistant Professor of Integrated Marketing Communications, Northwestern University Medill School of JournalismDanielle Robinson Bell is an assistant professor of integrated marketing communications at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Bell’s area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace.
Bell teaches strategic communications in the undergraduate and graduate integrated marketing communications programs. Her teaching philosophy can be captured in three words: beyond the classroom. Inspired by her own learning experiences, Bell draws from a variety of teaching materials including case studies, lectures, relevant media, current events and academic texts. She also serves on the Medill Academic Standards Committee and the Medill Curriculum Committee. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world’s most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications.
Matt Duarte
University Recruiter, GartnerMatthew’s experience started with the United States Army in 2011. His experiences took him to the Middle East, working alongside NATO, the United Nations and Afghanistan’s Government, earning the Army Commendation Medal, Army Achievement Medal, and the NATO Medal, Matthew received an Honorable Discharge from the Army in 2017 as Sergeant and attended Eastern Michigan University, graduating with a Degree in Psychology in 2017. Post graduation, Matthew joined UWM as the company’s Campus Recruiter and Internship Program Manager. Matthew transitioned to Gartner in the Spring of 2019, where he supports University Recruitment across the country for the firm.
Case Sponsor
Sponsors
How do I access the conference?
You will receive a link to the conference platform to finish setting up your profile in the weeks leading up to the conference. You will use that link to login to the conference platform when it is live.
When does the conference platform open?
TBD – this date will be updated soon.
What technology do I need to access the conference?
The only technology you will need is a computer or mobile device with internet. If you are accessing the conference from a mobile device, you must have the Zoom application installed and all pop-up blockers disabled on your device.
How can I register multiple attendees?
You can register multiple attendees with one payment by submitting this form to our AMA Support Center team. We will contact you to confirm we received your request and arrange for payment. You should expect a response within two business days. You will not be charged when submitting this form.
How do I sign up for competitions at the conference?
Registration for all the on-site competitions occurs in the months leading up to the conference. To find out more information about what competitions are happening and how to register, please visit our awards and competitions page for more details.
I registered with early-bird pricing, how do I sign up for my free t-shirt?
Visit this form to upload your receipt of registration and redeem your free t-shirt.