Redefining Possibility
You are facing rapid changes in today’s uncertain world. Yet we can’t think of anyone better equipped to navigate what’s next with creativity and innovation.
At the 2021 AMA International Collegiate Conference, we’ll virtually come together to reframe our collective perspectives and explore new meanings of what’s possible. Emerging marketers like you have the unique skills to be at the forefront of changing minds, pivoting businesses and navigating the path forward.
Together, we have the power to create impactful change for a better future.
Pricing
| Early-Bird (Ends 03/05/21) | Standard (Ends 04/04/21) | Late Registration (Ends 04/10/21) | |
|---|---|---|---|
| AMA Member | $19 | $39 | $59 |
| Non-AMA Member | $49 | $69 | $89 |
Need to register multiple attendees?
Faculty Advisor Registration
Current faculty advisors with an active AMA membership are eligible for complimentary registration in exchange for judging a collegiate competition this academic year.
The deadline to sign up for complimentary registration will be on 3/5/2021.
Collegiate Awards & Competitions
Show your skills and get rewarded for the great work you’re doing. Competitions and awards are a major part of ICC.
AMA Event Policies
AMA Virtual Conference Terms & Conditions
Pre-Conference | ALL TIMES CST
Perfect Pitch Round 1
Must be registered and confirmed prior to conference.
The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”
This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!
A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.
Pre-Conference | ALL TIMES CST
Case Competition Finalist Presentation
Pre-Conference | ALL TIMES CST
Digital Marketing Bootcamp Day 1
Must be registered and confirmed prior to conference.
The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing.
This year’s boot camp session will be instructed by Zachariah Tabler.
Zachariah Tabler
SEM Manager, Bounteous
SABRE Business Simulation Round 1
Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!
DAY 1 | ALL TIMES CST
T-Shirt Competition Voting (Ongoing)
The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.
Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.
All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.
Digital Marketing Bootcamp Day 2
Must be registered and confirmed prior to conference.
The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing.
This year’s boot camp session will be instructed by Zachariah Tabler.
Zachariah Tabler
SEM Manager, Bounteous
Perfect Pitch Finals
Must be registered and confirmed prior to conference.
The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”
This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!
A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.
Presidents' Council Roundtable
Undergraduate Research Competition
We are continuing our student poster session, which is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.
Sign Up Deadline was January 27, 2021
SABRE Simulation Round 2
Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!
Parade of Chapters Video
AMA invites all collegiate chapters to be part of the virtual celebration at ICC. Chapters are encouraged to submit a group photo or a short TikTok video showing your school’s spirit which will be featured during the ICC virtual event on Thursday, April 8, prior to the start of the keynote presentation.
To sign up and participate in the Parade of Chapters, submit your entry via this Google Submission Link. All chapter group photos or chapter videos must be submitted on or before, Monday, March 22, 2021 by 12:00PM CST.
Conference Opening Introduction with Co-Chairs
Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! 2021 looks a little different, but we have an exciting, educational and fun conference planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2021.
Opening Keynote: Carly Zipp, TikTok
Carly Zipp
Head of B2B Marketing, TikTok
Social Scramble & Hang-Out
Details coming soon!
DAY 2 | ALL TIMES CST
T-Shirt Competition Voting (Ongoing)
The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.
Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.
All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.
Marketing Strategy (AM Session)
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Sales Competition
The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!
The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.
Check out the competition page here for more details!
Session 1: TBD
Philicia Douglas
Manager of Inside Sales, New Orleans Saints & Pelicans
Session 2: TBD
Wendy Boyd
Senior Vice President, Head of ABGA, Lincoln Financial Network
Session 3: A Day In The Life Of A Salesperson
Ever wonder what it’s like to get into sales? Ever think, “there’s no WAY I’d go into sales, those people are pushy and annoying!” Think again – I was the same way and took it as an insult when people would say, “you’d be really good in sales.” Take a walk with me as I walk through a day in the life of getting into sales from the ground up – you might be pleasantly surprised at how rewarding it is, and how it’s not at all like you think!
Lindsey Boggs
Sales Leader, Citrix
Janae Bennett
Director Sales Development and Commercial Inside Sales at Citrix
Marketing Strategy (PM Session)
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Chapter Leadership Sessions: 1-7
You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:
- Platinum Circle Chapters
- Becoming a Top Chapter
- Top Small Chapter
- Membership Recruitment & Retention
- Fundraising
- Community & Social Impact
- Professional Development
- Navigating the Job & Internship Market
- Chapter Operations/Succession Planning
- Chapter Plan & Annual Report
- Communication
- Case Competition
Chapter Leadership Sessions: 8-13
You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:
- Platinum Circle Chapters
- Becoming a Top Chapter
- Top Small Chapter
- Membership Recruitment & Retention
- Fundraising
- Community & Social Impact
- Professional Development
- Navigating the Job & Internship Market
- Chapter Operations/Succession Planning
- Chapter Plan & Annual Report
- Communication
- Case Competition
Keynote: Luci Rainey, PODS
Luci Rainey
Chief Marketing Officer, PODS
Competitions Ceremony
DAY 3 | ALL TIMES CST
Faculty Networking Session
Experience Speaks Session 1: Creating Engaging Posts on LinkedIn
It’s important to recognize LinkedIn as a valuable tool for your marketing career and building your own personal brand: a win-win for most marketing professionals. According to Hootsuite, 94% of B2B marketers use LinkedIn for content marketing, so it should be an essential skill in your marketing toolkit. If you are looking for job interview requests without applying or passive client acquisition, a content creation strategy on LinkedIn could be just what you are missing. In this session, you’ll learn how to create engaging LinkedIn posts that attract more views and impressions. This is great for business, but can also lead to personal benefits of increased profile views and recognition as a subject matter expert.
Brett Ellis
Content for LinkedIn
Session 2: TBD
Sean Greenwood
Grand Poobah of PR, Ben & Jerry's
Session 3: TBD
Jess Reilly
Chief Marketing Officer, Rebel Interactive
Marketing Strategy Finals
The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.
This one is all using your knowledge and experience to react quickly to come up with a case solution.
Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.
Winning Case Presentation
Sales Competition Finals
The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!
The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.
Check out the competition page here for more details!
Professional Networking Roundtables
These roundtables offer students the opportunity to connect and network in small groups with current professionals around topics related to building your professional network, job search, mentorship, volunteer opportunities after graduation, etc..
Online registration will open at 12:00 PM CST on February 24, 2021. Registration will remain open until 200 spots are filled.
Please fill out the registration form here to RSVP for the Professional Networking Round Tables!
Focus Groups: Session 1
Focus Groups: Session 2
Chapter Awards Ceremony
Carly Zipp
Head of B2B Marketing, TikTok
Luci Rainey
Chief Marketing Officer, PODSPhilicia Douglas
Manager of Inside Sales, New Orleans Saints & Pelicans
Wendy Boyd
Senior Vice President, Head of ABGA, Lincoln Financial Network
Lindsey Boggs
Sales Leader, CitrixLindsey Boggs is an accomplished sales leader with over a decade of experience with all types of companies from start-ups to Fortune 500 companies. In 2015, Lindsey wrote an article that went viral on LinkedIn and she was awarded the highest “Social Selling Index” score in the world and shared a stage with Shaquille O’Neal accepting her award in Las Vegas. In 2016, Lindsey’s world fell apart when her sister passed away and Lindsey ended up writing about her nervous breakdown on LinkedIn which led her to a TEDx talk. Today, Lindsey leads a sales development team at Citrix where she teaches social selling and personal branding.
Janae Bennett
Director Sales Development and Commercial Inside Sales at CitrixJanae Bennett is an esteemed Sales Executive and retired US Veteran with over 20 years of sales and leadership experience. Her passion for problem solving, and building and developing future leaders has her celebrating her 11th year at Citrix where she leads the Sales Development and Commercial Inside Sales teams. Janae is also a proud member of the Black Professionals and Veterans ERG groups Leadership where she is very active in driving efforts around Diversity and Inclusion.
Brett Ellis
Content for LinkedInBrett Ellis is a virtual educator and career development expert based in Atlanta, GA. His background spans K-12 Business Teaching, Higher Education Leadership, and IT Career Coaching. In addition, Brett has built his own business (Brett Ellis Career Marketing Services) through LinkedIn as an education consultant, where he provides engaging virtual workshops for colleges, community organizations, and more. Along with these experiences, he enjoys building his expertise in digital skilling and remote work to prepare professionals for the Future of Work.
Sean Greenwood
Grand Poobah of PR, Ben & Jerry'sBeginning in 1988, Sean has first-hand experience of the triumphs and tribulations over his three decades plus with Ben & Jerry’s. His title – Grand Poobah of PR – has been earned one scoop at a time.
Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.
In his PR position, Sean has created programs, flavors, and managed relationships working with the likes of Sir Elton John, the band FUN, Ziggy Marley, Stephen Colbert, Nike, and more. Sean provided communication strategy for the company’s global climate “Save Our Swirled” initiative and the Democracy is In Your Hands campaign highlighting systemic racism, implicit bias and voter suppression featuring a flavor called “EmpowerMint.” The same campaign led to the company’s support for the Black Lives Matter movement. Sean quarterbacked the launch of The Tonight Dough starring Jimmy Fallon on the Tonight Show. In early 2020 he co-hosted – alongside comedienne Michelle Buteau – the launch event for Ben & Jerry’s new partnership and flavor with Netflix, called “Netflix & Chilll’d.” Most recently he led media communications for the company’s “We Must Dismantle White Supremacy” statement in response to George Floyd’s murder.
In his Poobah work Sean serves as Director of Public Relations and Communications at Ben & Jerry’s headquarters in Vermont consistently resulting in over 4 billion annual earned impressions. The Gonzaga Master’s graduate often can be found loafing near the Research & Development lab volunteering as a taste tester, all the while, enjoying the company benefit of three free pints of ice cream per day. His favorite flavor is Cherry Garcia.
Jess Reilly
Chief Marketing Officer, Rebel Interactive
Zachariah Tabler
SEM Manager, BounteousZach Tabler leads the Search Engine Marketing team at Bounteous. Additionally, he teaches as a Bounteous trainer for Search Advertising courses nationwide and as a digital marketing professor at Chatham University. Zach advises clients from a variety of industries to help them navigate the digital landscape with his expertise in PPC marketing, Search Engine Optimization, and Conversion Rate Optimization. Zach holds an MBA and Bachelor of Science in Chemical Engineering from the University of Pittsburgh.