2021 AMA International Collegiate Conference

Virtual

Pre-Conference | ALL TIMES CST

1:00 pm - 4:00 pm

Perfect Pitch Round 1

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

Pre-Conference | ALL TIMES CST

8:00 am - 4:30 pm

Case Competition Finalist Presentation

Pre-Conference | ALL TIMES CST

11:00 am - 1:00 pm

Digital Marketing Bootcamp Day 1

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing.

This year’s boot camp session will be instructed by Zachariah Tabler.

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

1:30 pm - 4:30 pm

SABRE Business Simulation Round 1

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

DAY 1 | ALL TIMES CST

9:00 am - 12:00 pm

T-Shirt Competition Voting (Ongoing)

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

11:00 am - 1:00 pm

Digital Marketing Bootcamp Day 2

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing.

This year’s boot camp session will be instructed by Zachariah Tabler.

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

11:00 am - 1:30 pm

Perfect Pitch Finals

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

12:00 pm - 1:00 pm

Presidents' Council Roundtable

1:00 pm - 3:00 pm

Undergraduate Research Competition

We are continuing our student poster session, which is a great way for your peers to showcase their research. Support your student peers and stop by, check out their posters, and ask questions! Research posters shown will include topics in the field of marketing, market analysis, market research, positioning maps, and more.

Sign Up Deadline was January 27, 2021

Learn more here.

1:30 pm - 4:30 pm

SABRE Simulation Round 2

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

5:30 pm - 5:45 pm

Parade of Chapters Video

AMA invites all collegiate chapters to be part of the virtual celebration at ICC. Chapters are encouraged to submit a group photo or a short TikTok video showing your school’s spirit which will be featured during the ICC virtual event on Thursday, April 8, prior to the start of the keynote presentation.

To sign up and participate in the Parade of Chapters, submit your entry via this Google Submission LinkAll chapter group photos or chapter videos must be submitted on or before, Monday, March 22, 2021 by 12:00PM CST.

5:45 pm - 6:00 pm

Conference Opening Introduction with Co-Chairs

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! 2021 looks a little different, but we have an exciting, educational and fun conference planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2021.

6:00 pm - 6:30 pm

Opening Keynote: Carly Zipp, TikTok

Carly Zipp

Head of B2B Marketing, TikTok

6:45 pm - 7:45 pm

Social Scramble & Hang-Out

Details coming soon!

DAY 2 | ALL TIMES CST

9:00 am - 12:00 pm

T-Shirt Competition Voting (Ongoing)

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

9:00 am - 12:00 pm

Marketing Strategy (AM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

9:00 am - 1:30 pm

Sales Competition

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

11:00 am - 11:45 am
Experience Speaks

Session 1: TBD

Philicia Douglas

Manager of Inside Sales, New Orleans Saints & Pelicans

Experience Speaks

Session 2: TBD

Wendy Boyd

Senior Vice President, Head of ABGA, Lincoln Financial Network

Experience Speaks

Session 3: A Day In The Life Of A Salesperson

Ever wonder what it’s like to get into sales? Ever think, “there’s no WAY I’d go into sales, those people are pushy and annoying!” Think again – I was the same way and took it as an insult when people would say, “you’d be really good in sales.” Take a walk with me as I walk through a day in the life of getting into sales from the ground up – you might be pleasantly surprised at how rewarding it is, and how it’s not at all like you think!

Lindsey Boggs

Sales Leader, Citrix

Janae Bennett

Director Sales Development and Commercial Inside Sales at Citrix

1:30 pm - 4:30 pm

Marketing Strategy (PM Session)

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

3:00 pm - 3:45 pm

Chapter Leadership Sessions: 1-7

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Platinum Circle Chapters
  • Becoming a Top Chapter
  • Top Small Chapter
  • Membership Recruitment & Retention
  • Fundraising
  • Community & Social Impact
  • Professional Development
  • Navigating the Job & Internship Market
  • Chapter Operations/Succession Planning
  • Chapter Plan & Annual Report
  • Communication
  • Case Competition
4:00 pm - 4:45 pm

Chapter Leadership Sessions: 8-13

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

  • Platinum Circle Chapters
  • Becoming a Top Chapter
  • Top Small Chapter
  • Membership Recruitment & Retention
  • Fundraising
  • Community & Social Impact
  • Professional Development
  • Navigating the Job & Internship Market
  • Chapter Operations/Succession Planning
  • Chapter Plan & Annual Report
  • Communication
  • Case Competition
5:00 pm - 5:45 pm

Keynote: Luci Rainey, PODS

Luci Rainey

Chief Marketing Officer, PODS

5:45 pm - 6:30 pm

Competitions Ceremony

DAY 3 | ALL TIMES CST

9:30 am - 10:30 am

Faculty Networking Session

11:00 am - 11:45 am
Experience Speaks

Experience Speaks Session 1: Creating Engaging Posts on LinkedIn

It’s important to recognize LinkedIn as a valuable tool for your marketing career and building your own personal brand: a win-win for most marketing professionals. According to Hootsuite, 94% of B2B marketers use LinkedIn for content marketing, so it should be an essential skill in your marketing toolkit. If you are looking for job interview requests without applying or passive client acquisition, a content creation strategy on LinkedIn could be just what you are missing. In this session, you’ll learn how to create engaging LinkedIn posts that attract more views and impressions. This is great for business, but can also lead to personal benefits of increased profile views and recognition as a subject matter expert.

Brett Ellis

Content for LinkedIn

Experience Speaks

Session 2: TBD

Sean Greenwood

Grand Poobah of PR, Ben & Jerry's

Experience Speaks

Session 3: TBD

Jess Reilly

Chief Marketing Officer, Rebel Interactive

10:00 am - 1:00 pm

Marketing Strategy Finals

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

12:00 pm - 1:00 pm

Winning Case Presentation

10:00 am - 1:00 pm

Sales Competition Finals

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

2:00 pm - 3:30 pm

Professional Networking Roundtables

These roundtables offer students the opportunity to connect and network in small groups with current professionals around topics related to building your professional network, job search, mentorship, volunteer opportunities after graduation, etc..

Online registration will open at 12:00 PM CST on February 24, 2021. Registration will remain open until 200 spots are filled. 

Please fill out the registration form here to RSVP for the Professional Networking Round Tables! 

1:45 pm - 2:30 pm

Focus Groups: Session 1

2:45 pm - 4:00 pm

Focus Groups: Session 2

4:00 pm - 6:00 pm

Chapter Awards Ceremony