2021 AMA International Collegiate Conference

Perfect Pitch Round 1

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

Case Competition Finalist Presentation

In Real-Time Only

Digital Marketing Bootcamp Day 1

In Real-Time Only

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.

The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.

Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.

Key Takeaways:

• Understand how the best marketers think and how they set goals
• Gain practical experience with a leading analytics platform
• Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
• Learn about A/B Testing and its many uses

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

SABRE Business Simulation Round 1

In Real-Time Only

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

T-Shirt Competition Voting (Ongoing)

In Real-Time Only

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

Digital Marketing Bootcamp Day 2

In Real-Time Only

Must be registered and confirmed prior to conference.

The digital marketing boot camp at the AMA International Collegiate Conference is a two day workshop that takes attendees through an interactive session around digital marketing. This year’s boot camp session will be instructed by Zachariah Tabler.

The best digital marketers specialize to develop deep skills in one focus area, while also maintaining a wide knowledge base of tactics and trends. This two-day session is all about building a strong foundation of digital marketing basics and exploring those focus areas. At the end of this workshop, attendees will be able to have smart conversations with recruiters, job interviewers, and key stakeholders at their first marketing roles.

Learn how marketers set goals and strive to understand and facilitate customer journeys at each step of the digital lifecycle. We’ll cover the foundations of Digital Analytics and Audience Design which supplies critical data to marketers about who is engaging with their brand online and what they are interested in. Then we’ll explore how digital marketers reach audiences using common channels like Search Marketing. The session concludes with a discussion on the value of testing digital experiences to increase results.

Key Takeaways:

• Understand how the best marketers think and how they set goals
• Gain practical experience with a leading analytics platform
• Know the role of Search Engine Marketing and Search Engine Optimization in driving traffic to a brand’s website
• Learn about A/B Testing and its many uses

Learn more and register here.

Zachariah Tabler

SEM Manager, Bounteous

Perfect Pitch Finals

In Real-Time Only

Must be registered and confirmed prior to conference.

The 200+ individuals who signed up pre-conference will be competing in this fast-paced pitch competition. While not truly a sales-specific role-play, the AMA Perfect Pitch Competition is a 90 second interview in which you position yourself as being “right for the job.”

This is a skill that every marketing professional needs to develop. Like an elevator pitch competition, your goal is to provide 2-3 key selling points why you are an ideal candidate and then supporting these qualifications with examples. The end goal is to close the deal and get hired!

A Final Round will take place Thursday morning, with the winner and top-performing students announced at the Saturday Awards Banquet.

Learn more and register here.

Presidents' Council Roundtable

Undergraduate Research Competition

In Real-Time Only

The undergraduate research competition is a great way for you to showcase your research and can assist in getting travel funding from your school or department.

In this session, you may showcase any research you have done in the field of marketing.  Examples can be class projects, market analysis, market research, positioning maps, etc.  You cannot use current case competition research. Individual and team presentations are allowed and all participants must be AMA members.

Sign Up Deadline was January 27, 2021

Learn more here.

SABRE Simulation Round 2

In Real-Time Only

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

SABRE Recap

In Real-Time Only

Sign Up Opens March 3, 2021 – check out the collegiate awards & competition page for more details!

Parade of Chapters Video

AMA invites all collegiate chapters to be part of the virtual celebration at ICC. Chapters are encouraged to submit a group photo or a short TikTok video showing your school’s spirit which will be featured during the ICC virtual event on Thursday, April 8, prior to the start of the keynote presentation.

To sign up and participate in the Parade of Chapters, submit your entry via this Google Submission Link. All chapter group photos or chapter videos must be submitted on or before, Monday, March 22, 2021 by 12:00PM CST.

Conference Opening Introduction with Co-Chairs

In Real-Time Only

Whether this is your first time or you’ve attended the AMA International Collegiate Conference in the past, we have so much to share with you! 2021 looks a little different, but we have an exciting, educational and fun conference planned, with a wide variety of choices. Join us for this quick session that will explain the schedule and we’ll recommend some of the “can’t miss” activities happening this weekend, and talk about the new changes for 2021.

Opening Keynote: Off The Clock with TikTok

In Real-Time Only

TikTok, the world’s most downloaded app, has brought significant innovations to short-form videos, designed to inspire creativity and bring joy. The platform celebrates storytellers and creators and invites brands and consumers alike to show up as their authentic selves. Carly Zipp, the Global Head of B2B Marketing at TikTok, will be this year’s AMA Keynote speaker.

Carly will share her extensive 15+ year career journey from home makeovers and red carpets in the publishing world to live events and awards shows at ViacomCBS, leading communications at the world’s largest wedding hub, to Marketing & Advertising at OUTFRONT Media. This career path lead her to follow her passion in the world of tech and join the Global Business Marketing team at TikTok. Carly leads TikTok’s Global B2B Marketing team which oversees the company’s Brand Safety and Industry Relations efforts, Events, Business Website, Social Channels, Paid Media, Content Strategy and Internal Marketing Communications. Carly will give insight on how her team launched TikTok For Business and created the industry acclaimed brand campaign “Don’t Make Ads, Make TikToks”, the power of TikTok’s unique brand positioning, and how TikTok’s impact on brand storytelling has reshaped and revitalized marketing and advertising for many years to come.

Carly Zipp

Head of B2B Marketing, TikTok

Social Scramble & Hang-Out

In Real-Time Only

Riddle & Bloom is hosting the Social Scramble with a theme recognized around the world-The Olympics! This evening’s Olympic Tribute will take us through time, to various locations across the globe and into the shoes of the World’s greatest athletes. Come ready to test your skills with various games that will give you the opportunity to meet other AMA “athletes” and win prizes.

T-Shirt Competition Voting (Ongoing)

In Real-Time Only

The annual Chapter T-Shirt Competition will take place at the Virtual 2021 AMA International Collegiate Conference.

Chapters are encouraged to design a chapter t-shirt that represents their chapter or university spirit and students will have the opportunity to vote for the winning Chapter T-Shirt during the virtual event.

All chapters who will be competing in the Chapter T-Shirt Competition must submit an image/photo (one photo of the t-shirt with side by side images of front and back) via the Google Submission Form on or before Wednesday, March 24, 2021 at 12:00 PM CST.

Marketing Strategy (AM Session)

In Real-Time Only

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Sales Competition

In Real-Time Only

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

Session 1: Inside Sales and Sports

In Real-Time Only

Join Philicia as she covers going from not wanting anything to do in sales to now leading a sales team! She’ll discuss what inside sales for a sports franchise looks like, why sales is important, how to keep an open mind about the field, and how to get in the industry. She’ll also cover some do’s and don’ts on interviews and what the Saints/Pelicans sales development program is all about.

Philicia Douglas

Manager of Inside Sales, New Orleans Saints & Pelicans

Session 2: Progressing In Your Career (What I wish someone had told me!)

In Real-Time Only

Join Wendy as she discusses the diversity and progression and her career to a senior leadership position in a Fortune 200 company. She will share the highs and lows from her early career and how to pave the way for your faster growth and development. You will hear her candid insights on how to separate yourself from the pack and achieve your goals in a competitive and fast-paced environment.

Wendy Boyd

Senior Vice President, Head of ABGA and Co-Lead of LFS, Lincoln Financial Network

Session 3: A Day In The Life Of A Salesperson

In Real-Time Only

Ever wonder what it’s like to get into sales? Ever think, “there’s no WAY I’d go into sales, those people are pushy and annoying!” Think again – I was the same way and took it as an insult when people would say, “you’d be really good in sales.” Take a walk with me as I walk through a day in the life of getting into sales from the ground up – you might be pleasantly surprised at how rewarding it is, and how it’s not at all like you think!

Lindsey Boggs

Sales Leader, Citrix

Session #4: Landing your Dream Role or Internship in 30 Days

In Real-Time Only

Join Gartner University Recruiting guru Matthew Duarte as we discuss the tools, tips, and opportunities available to students at all levels. In this session we will dive into how to brand yourself, market your skills, and how to display your capabilities utilizing industry language, job descriptions, and transferrable skills learned on campus to greater effect. The skills gained in this session will support attendees in landing the dream Internship or Career Role that you’re looking for in 30 days of consistent efforts.

Matt Duarte

University Recruiter, Gartner

Marketplace Simulation Round #1

In Real-Time Only

Marketing Strategy (PM Session)

In Real-Time Only

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Chapter Leadership Sessions: 1-5

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

Chapter Leadership Sessions: 6-10

You will get the opportunity to hear from other top collegiate chapter leaders on best practices around the following topics:

Keynote: How to stand out from DAY ONE

In Real-Time Only

Ready to start that new internship or first job?  PODS Chief Marketing Officer and Certified Executive Coach Luci Rainey will share straightforward, executable strategies to succeed in that new opportunity that is just around the corner.  And if you are virtual, these things will be ever more important. Luci began her career over 30 years ago, and advises her teams and her clients to practice these items. They begin on Day One!

Luci Rainey

Sr. Vice President & Chief Marketing Officer, PODS, Inc.

Competitions Ceremony

In Real-Time Only

Faculty Networking Session

In Real-Time Only

Marketing Strategy Finals

In Real-Time Only

The Marketing Strategy Competition takes place at the AMA International Collegiate Conference. We level the playing field for all schools, big and small, to challenge your wit, speed and presentation skills.

This one is all using your knowledge and experience to react quickly to come up with a case solution.

Online registration for both the morning and afternoon sessions opens March 3, 2021 at 12PM CST.

Marketplace Simulation Round #2

In Real-Time Only

Sales Competition Finals

In Real-Time Only

The AMA Sales Competition is an ideal opportunity to compete one-on-one against other marketing students. You can test your ability to close a sale and win cash prizes!

The Sales Competition sign up will open on Wednesday, February 24, 2021 at 12:00PM CST via the Sales Competition Google Registration Form.
The Sales Competition submissions deadline is Wednesday, March 10, 2021.

Check out the competition page here for more details!

Experience Speaks Session 1: Creating Engaging Posts on LinkedIn

In Real-Time Only

It’s important to recognize LinkedIn as a valuable tool for your marketing career and building your own personal brand: a win-win for most marketing professionals. According to Hootsuite, 94% of B2B marketers use LinkedIn for content marketing, so it should be an essential skill in your marketing toolkit. If you are looking for job interview requests without applying or passive client acquisition, a content creation strategy on LinkedIn could be just what you are missing. In this session, you’ll learn how to create engaging LinkedIn posts that attract more views and impressions. This is great for business, but can also lead to personal benefits of increased profile views and recognition as a subject matter expert.

Brett Ellis

Content for LinkedIn

Session 2: The Inside Scoop on Leading with Values, Social Mission, and Activism

In Real-Time Only

Case Study: Ice Cream On a Mission!: Come learn how Ben & Jerry’s folds social & racial justice into its corporate practices not unlike those big chunks and swirls, and why the notion of values-led business is not Half Baked.”

Sean Greenwood

Grand Poobah of PR, Ben & Jerry's

Session 3: SURVIVAL MODE: How to Market Yourself & Your Clients In A Post-Pandemic World

In Real-Time Only

Marketing is truly a recession-proof industry. When thousands of businesses closed their doors due to the pandemic, Connecticut-based digital marketing agency Rebel Interactive Group nearly doubled in size. Join Rebel’s CMO Jess Reilly as she outlines the secrets of navigating the marketing industry in a post-pandemic world as marketing budgets continue to rise. It’s time to turn on “survival mode” for new marketers breaking into the industry. As students, you’ve lived through it and can add a fresh perspective for businesses looking to pick up the pieces.

Jess Reilly

Chief Marketing Officer, Rebel Interactive Group

Session 4: Culture and Connection: The New Marketing Imperative

In Real-Time Only

2020 brought into focus the importance of culture and connection in marketing and communications. Can brands and organizations find ways to connect with stakeholders based on what’s true about their lived experience in moments that matter? That’s the sweet spot. “Content is king” and “the consumer is king” are popular phrases in marketing communications, but I predict connection and culture will be the new imperative for marketers. In this session, we’ll explore how to think about content, culture, connection and consumer insights as part of an integrated and intentional approach to marketing and communications efforts.

Danielle Robinson Bell

Assistant Professor of Integrated Marketing Communications, Northwestern University Medill School of Journalism

Winning Case Presentation

In Real-Time Only

Professional Networking Roundtables

In Real-Time Only

These roundtables offer students the opportunity to connect and network in small groups with current professionals around topics related to building your professional network, job search, mentorship, volunteer opportunities after graduation, etc..

Online registration will open at 12:00 PM CST on February 24, 2021. Registration will remain open until 200 spots are filled. 

Please fill out the registration form here to RSVP for the Professional Networking Round Tables! 

Chapter Awards Ceremony

In Real-Time Only