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2019 AMA Winter Academic Conference

Austin, TX

Understanding Complexity, Transforming the Marketplace

The marketplace has become increasingly smarter and complex. However, marketing research on these issues is fragmented and constrained by existing frameworks and theories. Consistent with the ‘big tent’ philosophy of bringing together researchers who study marketing-related phenomena using various approaches, the 2019 AMA Winter Academic Conference seeks to attract exciting, rigorous research that is truly multidisciplinary and methodologically diverse. The focus of the conference on the issues of ‘understanding complexity’ and ‘transforming the marketplace’ underscores the importance of unpacking emergent marketing processes by a close examination of their complexity and identification of ways to transform the marketplace into a better world. To that end, creative applications and development of new methods and theories are welcome.

Conference Program

See the latest version of the conference program and download the conference app for schedule updates.

Conference Proceedings

See all of the research being presented at this event.

Pre-Conference Sessions

Education & Marketing | JMR Special Issue Conference

  • February 21-22 (Thursday 1:00 p.m. – Friday 1:00 p.m.)
  • Organizers: Rajdeep Grewal (UNC-Chapel Hill), Robert Meyer (Wharton), and Vikas Mittal (Rice University)
  • Access the program here

Organizational Frontlines Research (OFR)

  • February 21-22 (Thursday/Friday) 
  • Organizers: Stephanie Noble (University of Tennessee-Knoxville) and J. (Jenny) van Doorn (University of Groningen).

Women in Marketing

  • February 22 (Friday), 8:00 a.m. – 12:00 p.m. 
  • Organizers:  Punam Keller (Tuck School of Business) and Anat Keinan (Harvard Business School).

Conference Co-Chairs

Markus Giesler

York University

Son K. Lam

University of Georgia

Xueming Luo

Temple University

AMA Event Policies and Our Commitment to Conference Safety​

Upcoming Winter Academic Conferences:

2020 Winter Academic Conference | San Diego, CA – February 14-16
2021 Winter Academic Conference | St Petersburg, FL – February 19-21

Conference Location

Hilton Austin
500 East 4th Street
Austin, TX 78701
Phone: 512.482.8000


Room Rates:

$240.00 Single/Double Occupancy
$260.00 Triple Occupancy
$280.00 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 15% (subject to change without notice). Rates include complimentary guest room internet.

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

  • Reserve a Room Now
  • Or call 1.800.236.1592 and reference group code AMA. The reservation cut-off date is Tuesday, January 22, 2019.

The reservation cut-off date is Tuesday, January 22, 2019.

The AMA has negotiated special group rates for the Winter Academic Conference. You must make your hotel reservations by January 22, 2019 and properly identify yourself to qualify for the special group rate (based on availability). After January 22, 2019, the rooms will be released for sale to the general public and all reservations will be accepted on a space available basis at the hotel’s available rate – not at the group rate.

A valid credit card and deposit charge equal to (1) one night’s room and tax is required to hold each reservation. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be canceled. It is hotel policy to require a credit card or cash deposit for incidental charges.

Check-in time is 3:00 p.m. and check out is 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of (1) one night’s room and tax. If you wish to avoid an early departure fee, please advise the hotel before check-in of any change in planned length of stay.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NY2M7.


Area Attractions, Events and Tourism

Visit Austin can provide additional city information.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.



Welcome Reception Sponsor



Awards Luncheon Sponsor











Interested in sponsoring or exhibiting? Please reach out to Felipe Reyes for available opportunities:​


Ready to join your academic community in Austin?