UX Foundations for Marketers (2-part series)
Understand the fundamentals of UX and how to connect marketing performance, design thinking and accessibility standards to the real digital challenges you face every day. (Online | 2 Sessions)
August 20, 2026 | 10:00AM - 12:00PM Central Time
Part 1: UX Foundations for Marketers
- Understanding of core UX concepts (UX vs. CX vs. UI) and how they impact marketing performance
- Ability to recognize good vs. poor UX using usability heuristics and accessibility standards (e.g., WCAG)
- Foundational knowledge of user behavior, intent, and decision-making psychology
- Basic familiarity with user journeys, personas, and interaction patterns
- Awareness of inclusive design principles and their role in reaching diverse audiences
August 27, 2026 | 10:00AM - 12:00PM Central Time
Part 2: UX Design Principles
- Ability to apply UX strategy frameworks to marketing challenges
- Skills in audience segmentation, targeting, and aligning experiences to user intent
- Understanding of task flows, information hierarchy, and conversion optimization principles
- Familiarity with analytics, testing methods, and performance measurement (e.g., conversion rates, engagement metrics)
- Working knowledge of accessibility and standards-based design to ensure compliant, inclusive experiences
What’s Included?
2 Days (4 hours) of in-depth training relating to UX fundamentals and design principles.
Will the sessions be recorded?
Yes, we will send information regarding the recording and resources within one business day of the event to all registrants! Access will be available for three months.
Who Should Attend?
This course is designed for professionals who:
- Are responsible for driving digital performance, customer engagement, and conversion outcomes.
- Collaborate with and/or engage in design efforts with outsourced designers or with their own smaller in-house design team.
- Seek to achieve more user and business centric ROI outcomes via design for their products and websites.
Examples of Past Registrants Include (but is not limited to):
- Digital Marketing Managers & Directors
- Performance / Growth Marketers
- Product Marketing Managers
- Brand & Content Strategists
- UX / UI Designers looking to strengthen marketing alignment
- Product Managers and Product Owners
- E-commerce Managers
- Marketing Analysts & Conversion Rate Optimization (CRO) Specialists
- Customer Experience (CX) Professionals
- Marketing Consultants and Agency Professionals
Will this bootcamp prepare me for the Digital Marketing certification program?
The UX Foundations for Marketers Bootcamp is not a direct preparation pathway for the AMA Digital Marketing PCM certification. However, the bootcamp will grow your skills in specific content areas that may make you more confident in enrolling in a Certification program.