AI-Powered Marketing Tools That Achieve Results
Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing.
By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.
4 Weeks | August 5-26 | 10:00 AM – 12:00PM CT (each session)
Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
What to Expect
This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
4 Live Sessions
Your instructor leads the online live sessions where you will review exercises, ask questions and learn about trending topics. The live sessions will occur on August 5, 12, 19, and 26.
Who Will Benefit?
Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Key Takeaways
- Use AI tools for research, ideation and content production
- Build a complete marketing strategy with AI support
- Generate on-brand content (text, image, video, music)
- Collect and interpret data to report on performance
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
August 5, 2025
– What AI can (and can’t) do for marketers
– ChatGPT, Claude, Perplexity: what each is good for
– Prompting techniques for better results
– Practical demos: writing, research, summarizing
– Task: Use Perplexity/NotebookLM to research a marketing trend, summarise with ChatGPT
Please note that all Live Session classes are listed in Central Time Zone.
August 12, 2025
– Use AI to define goals, audiences, and positioning
– Audience personas, competitor analysis with AI
– Brainstorm and define content pillars
– Build your roadmap, media plan and content calendar
– Task: Build your own strategy doc using an AI-assisted template
Please note that all Live Session classes are listed in Central Time Zone.
August 19, 2025
– Write ads, social posts, emails using ChatGPT
– Use Midjourney, ChatGPT, Runway for images and video
– AI voice and music tools: ElevenLabs, Suno
– Tools to stay on-brand: voice, tone, style prompts
– Task: Create a multi-format post (text, image, video) using AI
Please note that all Live Session classes are listed in Central Time Zone.
August 26, 2025
– Pulling platform data (social, web, email)
– Using GPT to summarise and visualise data
– Building reports with Sheets + AI
– Reporting templates and automation options
– Task: Build a one-page marketing report with AI assistance
Please note that all Live Session classes are listed in Central Time Zone.
Will Francis
Will is on a mission to help marketers raise their game. He spent most of his career helping the world’s most loved brands and talent grow through social and digital media. A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his digital agency Harkable in London. Since 2016 he has turned his focus to sharing years of experience through media and live appearances while delivering marketing lectures for the AMA (US), Digital Marketing Institute (Global), UCD (Ireland) and CIM (UK).
He hosts ‘Ahead of the Game’, the Digital Marketing Institute’s marketing podcast, and is a published author of books about popular culture with Prestel (Penguin Random House). He lives in the Peak District in England with his co-author wife and two young sons.
Who should attend?
Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Pre-Requisites
- Basic understanding of marketing strategy and campaigns
- Familiarity with Google Sheets/Excel
- Curiosity about AI (no technical background needed)
Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.
Tools/Technologies Covered
| Writing & Research | ChatGPT, Claude, Perplexity, NotebookLM, Grok, Lex |
| Images & Video | Midjourney, ChatGPT, Runway, Reve, InVideo |
| Music & Audio | ElevenLabs, Suno, Udio |
| Data & Reporting | Google Sheets, ChatGPT, Claude, Rows |