Transform Your Marketing with AI: Hands-On Workshop Series
4 Weeks | Online
August 5, 2025
– What AI can (and can’t) do for marketers
– ChatGPT, Claude, Perplexity: what each is good for
– Prompting techniques for better results
– Practical demos: writing, research, summarizing
– Task: Use Perplexity/NotebookLM to research a marketing trend, summarise with ChatGPT
Please note that all Live Session classes are listed in Central Time Zone.
August 12, 2025
– Use AI to define goals, audiences, and positioning
– Audience personas, competitor analysis with AI
– Brainstorm and define content pillars
– Build your roadmap, media plan and content calendar
– Task: Build your own strategy doc using an AI-assisted template
Please note that all Live Session classes are listed in Central Time Zone.
August 19, 2025
– Write ads, social posts, emails using ChatGPT
– Use Midjourney, ChatGPT, Runway for images and video
– AI voice and music tools: ElevenLabs, Suno
– Tools to stay on-brand: voice, tone, style prompts
– Task: Create a multi-format post (text, image, video) using AI
Please note that all Live Session classes are listed in Central Time Zone.
August 26, 2025
– Pulling platform data (social, web, email)
– Using GPT to summarise and visualise data
– Building reports with Sheets + AI
– Reporting templates and automation options
– Task: Build a one-page marketing report with AI assistance
Please note that all Live Session classes are listed in Central Time Zone.
Who should attend?
Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Pre-Requisites
- Basic understanding of marketing strategy and campaigns
- Familiarity with Google Sheets/Excel
- Curiosity about AI (no technical background needed)
Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.
Tools/Technologies Covered
| Writing & Research | ChatGPT, Claude, Perplexity, NotebookLM, Grok, Lex |
| Images & Video | Midjourney, ChatGPT, Runway, Reve, InVideo |
| Music & Audio | ElevenLabs, Suno, Udio |
| Data & Reporting | Google Sheets, ChatGPT, Claude, Rows |