Five Virtual Training Sessions to Help You Navigate Uncertain Times
Digital marketing has always changed fast. That is more true now than ever. As your customers and clients spend more time at home and online, we’ve all had to pivot to make sure our brands stay relevant.
Do you feel like you could be more strategic in your approach? This set of virtual training events are designed to help you holistically look at your digital marketing efforts and gain practical advice for connecting with customers.
Price: $299
After completing registration, you will receive a purchase receipt. We will email you the information for accessing the live training closer to the events.
What’s Included
You’ll receive access to the live teachings (and the recorded video of the session) plus the on-demand training videos listed below for just $299. That’s more than a 15% savings from buying each training individually.
- Essentials for Content Marketing Success (June 18)
- Digital Marketing Strategy (June 19)
- Social Media Strategy in a Changing World (On-Demand Video Available June 17)
- Improving Email Marketing Effectiveness (On-Demand Video Available June 17)
- SEO in Uncertain Times (On-Demand Video Available June 17)
All live events are from 11:00 a.m. – 2:00 p.m. CDT.
Session Descriptions
Each live session includes three hours of interactive instruction along with Q&A. (The SEO in Uncertain Times, Social Media in a Changing World and Improving Email Marketing Effectiveness are recordings of previous live sessions.)
A video recording of each session will be available shortly after the live training ends. We’ll provide you a link so you can review the content in more detail or catch-up on any parts you missed. You don’t have to attend the live training to receive the on-demand recordings.
AMA Event Policies
Social Media Strategy in a Changing World
The world seemed to change overnight with the introduction of COVID-19 and the movement for social change. Marketers from all industries and sizes are struggling with finding a balance of selling and communicating with customers via social channels during this crisis.
This 3-hour hands-on virtual training is focused on how you can redevelop a successful social media strategy that engages your target audiences, shares an impactful brand story and delivers a return on investment in a crisis-filled world.
We’ll highlight brands and examples making a real impact with their social media strategy and content while doing more with fewer resources and budget. This session is for both B2B and B2C marketers.
Key Takeaways
- Learn how to develop or redevelop a successful social media strategy during a pandemic or other time of difficulty
- Get inspired to think creatively again and how to effectively share this creativity via your social channels
- Understand the need and level of detail of successful target market personas
- Learn specific social media content techniques that will stand out from all the noise and competitors
Improving Email Marketing Effectiveness
Marketers know that email is effective, but many also believe they aren’t getting the results they know they have the potential to achieve. So what changes should you make to get better results? What should you prioritize? And what are the best ways to boost your overall email marketing effectiveness?
This 3-hour virtual training session will help you improve your email marketing workflow, data quality, messaging and overall results. Learn best practices in data collection, data hygiene, workflow, testing, deliverability and more.
Key Takeaways
- Learn how to collect and manage high-quality subscriber data (and keep bad data out of your lists)
- Discover options to help improve your email production workflow
- Identify ways to strengthen your email design, copy and call-to-action
- Find ways to automate campaigns or improve existing automated emails
- Understand how testing can help you boost overall campaign performance
- Strategize and plan for both short-term SEO and content needs, as well as long-term needs that will help your business shift back to recovery
- Apply techniques to help you increase email deliverability
Essentials for Content Marketing Success
With everything going on in the world today, customers have high expectations for brands who want their time, money and attention. As we have been largely locked down over recent months, we have seen screen time explode. There is no better time for any brand, large or small, well-known or unheard of, to deliver their target audiences valuable content.
This 3-hour hands-on virtual training session includes a detailed walkthrough on how to develop a successful content marketing strategy, how to maximize every piece of content and how to tell your brands’ story. This training will provide you with an immediate jump-start on your competitors and you will leave with a personal roadmap to short and long-term content marketing success.
Key Takeaways
- Learn the essentials for a successful content marketing strategy
- Gain tips and tricks to always have fresh content ideas that your target markets will find engaging
- Understand what good content is in a post-COVID-19 world
- Learn specific brainstorm techniques that can be done in person or virtually to keep the content engine running
Digital Marketing Strategy
COVID-19 has shocked many of us into an accelerated timeline for digital transformation as our customers are online like never before, making digital channels the primary (if not only) ways by which customers interact with brands. Moreover, the consequences of the pandemic are unprecedented. No one knows what’s coming next or how the behavior of customers will change next, so marketers must listen to them be ready to flex to their needs like never before.
This 3-hour virtual training session will help you define and sharpen your digital marketing strategy whether your digital marketing function is up and running or if you’re looking to start.
Key Takeaways
- Learn how to collect and manage high-quality subscriber data (and keep bad data out of your lists)
- Discover options to help improve your email production workflow
- Identify ways to strengthen your email design, copy and call-to-action
- Find ways to automate campaigns or improve existing automated emails
- Understand how testing can help you boost overall campaign performance
- Apply techniques to help you increase email deliverability
SEO in Uncertain Times (On-Demand Video)
We live in a research-obsessed culture. And in times of uncertainty, the demand for reliable, helpful, valuable content is only going to increase. For savvy marketers, this means your “business as usual” SEO and content strategy plans require several critical adjustments.
You’ll get access to a previously recorded training session that covers how to make data-driven adjustments to not only mitigate traffic loss and ranking declines, but also who see opportunities to step up industry leadership and generate more brand awareness. Whether you have a content team or you’re a marketing team of one, you’ll learn the framework of SEO content marketing that can be customized and applied to your situation, resources and budget.
Key Takeaways
- Learn next-level techniques that go above and beyond the basics.
- Learn how to shift your SEO and keyword strategy to accommodate evolving search behavior
- Understand how to adjust your strategy responsibly, sensitively and proactively
- Use SEO to reach new audiences, add value, build relationships and earn loyal customers
- Apply techniques that make your content stand out amid the noise, distraction and competition
- Strategize and plan for both short-term SEO and content needs, as well as long-term needs that will help your business shift back to recovery