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AMA Social Media Strategy – February

Online | 6 Weeks | Small Group Learning

Drive Results and Engagement for Your Business

In the world of social media, change is the only constant, and staying ahead demands more than basic knowledge.

This small-group, online training delves into the intricacies of social media marketing, empowering you with the knowledge and tools needed to create a highly effective social media strategy. Learn how to navigate every twist and turn of strategy formulation and execution, including:

  • Defining your purpose and setting achievable goals
  • Deciding the types of content and platforms that work best for your business
  • Measuring the impact of your efforts

Plus, this training goes beyond theory. It propels you into real-world scenarios, ensuring your grasp of the concepts is comprehensive and actionable.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

3 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on February 14, February 28 and March 13.

Who Will Benefit?

Tailored for mid-level marketing professionals and social media managers aiming to elevate their expertise, this intermediate-level training delves deep into refining skills, strategies, and effective social media approaches aligned with your target audience, empowering well-informed business decisions.

While the course briefly covers content creation, management, and performance measurement, its primary focus rests on strategic elements rather than the operational aspects of day-to-day social media management.

Key Takeaways

  • Identify the components and factors to consider when creating a social media strategy.
  • Apply social media marketing concepts and best practices based on your company’s goals and operations.
  • Discuss challenges related to social media marketing and opportunities to address them in creating your strategy.
  • Develop a plan for creating, implementing and revising a social media marketing strategy.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.






If you missed the February Social Media Strategy Cohort, not to fear!
We are hosting this series again in April 25-June 5.

Don’t miss your chance to experience this deep-dive into Social Strategy.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Looking for Different Dates?

This training is offered a few times throughout the year!



Prepare for an engaging learning journey by familiarizing yourself with the course platform! This is also your opportunity to kickstart connections with your instructor and fellow cohort members, and gain an overview of the course’s scope and topics. 

The pre-work will be available on Thursday, January 25.

Thursday, February 1 - February 7

Online Assignment

Determining your Baseline & Social Media Goals

Start the course off by taking stock of where your social media efforts currently lie and what your goals are. This foundational week is critical to ensure your social media strategy aligns with your business goals, and that all the work you do moving forward relates to the goals you want to achieve.

This week’s online content and assignment will be available on Thursday, February 1.

Thursday, February 8 - February 14

Online Assignment

Using Research to Understand Your Audience

As with any marketing practice, understanding your audience is key. This week will focus on spending time researching your audience in terms of how they show up and engage on social media, as well as looking to your competitors and the industry to see what they’re doing that performs well.

This week’s online content and assignment will be available on Thursday, February 8.

Wednesday, February 14 (CT)

Live Session: Social Media Platforms

Virtually engage with your instructor and peers to discuss the content and activities covered in the first two weeks. Plus, we will discuss the different social media platforms and how to select the right ones for your business. 

Thursday, February 15 - February 21

Online Assignment

Content Alignment

Content is king, but where are you getting it from? This week will focus on what a strategy for creating and gathering content looks like for you, and thinking through what types of content work best on different platforms.

This week’s online content and assignment will be available on Thursday, February 15.

Thursday, February 22 - February 28

Online Assignment

Content Distribution

Learn how to create a plan for repurposing your content across various channels and how different tools, including AI, can help ease your workload in terms of creating, managing and scheduling content.

This week’s online content and assignment will be available on Thursday, February 22.

Wednesday, February 28 (CT)

Live Session: Trends

Virtually engage with your instructor and peers to discuss the content and activities covered in the last two weeks. Plus, learn how to stay on top of changing trends and whether or not it’s right for you to get on board.

Thursday, February 29 - March 6

Online Assignment

Community Management and Engagement

Once your content is out there, ideally, you’ll see a lot of engagement. This week will focus on community management, creating a plan for managing comments, and what to do when things go differently than expected.

This week’s online content and assignment will be available on Thursday, February 29.

Thursday, March 7 - March 13

Online Assignment

Implementing Your Strategy

You’ve done the work, so now it’s time to implement it! The final week will look at implementation by aligning your team roles and responsibilities, and how to set up processes to know if your strategy is working.

This week’s online content and assignment will be available on Thursday, March 7.

Wednesday, March 13 (CT)

Final Live Session

It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways, along with looking to the future on how and when you should plan to revise your strategy.

Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.

Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.

Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.


AMA Social Media Strategy – February