Policy and Change: The Role of Marketing and Public Policy in Securing a Sustainable Future
Research at the intersection of marketing and public policy aims to uncover and explore the actions of consumers, policymakers and businesses that—purposefully or unintentionally—promote or hinder progress towards creating a sustainable future.
The 2023 AMA Marketing and Public Policy Conference will interpret sustainability broadly to encompass consumer issues related to the health and well-being of people, the planet, businesses and the entities that work to protect them.
Conference Topics
- Health, Well-being and Consumer Protection
- Protecting Vulnerable Consumers
- Reducing Structural Disparities and Discrimination
- Anti-Trust and Competition Policy
- Sustainably and Environmental Security
- Economic Security and Financial Well-Being
- Privacy and Autonomy
- Politics and Political Activism
Keynote Speaker
Kirk McDonald
CEO of GroupM, North America
One of Adweek’s “50 vital leaders in tech, media, and
marketing”
Pricing
Academic Professional
Early-Bird (Ends May 10): $589
Standard: $689
Doctoral Student
Early-Bird (Ends May 10): $369
Standard: $469
Sessions take place June 8-10 in Arlington, VA
Conference Schedule and Proceedings
The conference schedule is now live. You can now view and download the proceedings below.
Conference Co-Chairs
Beth Vallen
Villanova University
Jeremy Kees
Villanova University
2023 AMA Marketing and Public Policy Pre-Conference
“Harnessing Research to Promote Societal Equity”
Suited for doctoral students and early career faculty to learn, network, and receive mentoring on how to bring public policy, well-being and impactful research together.
The pre-conference will occur from 8:00 a.m. to 4:15 p.m. on Thursday, June 8, at the Military Women’s Memorial in Arlington, VA.
For any questions, please email MPPCworkshop2023@gmail.com.
Registration is closed for this pre-conference session.
Kirk McDonald
CEO of GroupM, North AmericaOne of the “50 vital leaders in tech, media, and marketing,” according to Adweek, Kirk is the CEO of GroupM North America, where he leads 6,500 people passionate about shaping the next era of media where advertising works better for people.
Kirk is particularly driven to help GroupM lead the way in driving real change across the industry, focusing on increasing representation with clients and talent, as well as finding a new balance of making advertising less interruptive and a valued part of the media experience. He also believes that as the desire for brands to play their part in leading the way toward real change grows stronger, GroupM is the one to help clients be authentic and bold at this moment.
As North America CEO, Kirk unveiled its media education arm in North America, GroupM University, to attract, develop, retain and reward employees by making learning part of their core employee experience, creating a learning environment where the best talent in the industry has the opportunity to grow professionally and thrive in their careers at GroupM.
Kirk joined GroupM from WarnerMedia’s Xandr where he most recently served as Chief Business Officer in charge of the go-to-market functions, including sales, communications, product marketing and marketing strategy/execution after holding the role of Chief Marketing Officer for nearly two years.
Prior to AT&T, Kirk was President of PubMatic, the marketing automation software company, and held roles with Time Inc., Fortune|Money Group and CNET Networks, among others.
Throughout his career, Kirk received many accolades throughout his career, notably, Kirk was named on Empower 100 Executives Role Model Kirk McDonald CEO of GroupM, North America Lists in 2022, 2022 Young Audiences New York (YANY) Honoree in Business and the Arts; 2021 IRTS Hall of Mentorship Honoree, Ebony Magazine’s Power 100 list in 2018, Adweek’s 2014 “12 Stars of Ad Tech Who are Building the Future of the Industry Right Now” list and Business Insider’s 2014 “The 46 Most Important African-Americans in Technology” list, among others.
Kirk is a founding member of the Black Executive CMO Alliance (BECA). He currently serves on the Board of Directors for Elanco and is a member of the prestigious Executive Leadership Council. He also serves on several other professional and not-for-profit boards including the Ad Council, International Radio & Television Society (IRTS), Advertising Week Advisory Council, Paley Center of Media and is the co-chair of MOUSE/CI.
Renaissance Arlington Capital View
2800 South Potomac Avenue
Arlington, VA 22202
Phone: (703) 413-1300
Room Rate:
$249.00 single/double occupancy per night (excluding taxes and applicable fees, which are currently 14.25% but are subject to change).
Reserve online or you can call Toll-Free Reservations at 1-888-236-2427 and reference The American Marketing Association Marketing and Public Policy Conference to reserve your room over the phone.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 22, 2023.
You may cancel your reservation for no charge before 11:59 pm local hotel time three days prior to your arrival date.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Area Attractions, Events and Tourism
Transportation
The Hotel provides complimentary shuttle service to the Crystal City Metro Station, the Pentagon, and Ronald Reagan Washington National Airport (DCA).
Hours:
- DCA & Metro Station: 5:00 a.m. – 11:00 p.m. | 7 days a week
- Pentagon: 6:00 a.m. – 6:00 p.m | Monday – Friday
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
What’s the format and timing of the event?
The 2023 AMA Marketing and Public Policy Conference will be entirely in-person this year! The conference will be hosted at the Renaissance Arlington Capital View in Arlington, Virginia. The in-person sessions are listed in Eastern (Virginia) time.
Do I need to register?
Yes. All attendees, poster, paper, and special session presenters must register at ama.org/mppc to participate. The email used to purchase registration will be used to log in to the conference app, Whova.
What should I do if I need help?
AMA customer service will be available by email at customersuppot@ama.org or phone at 1-800-AMA-1150.
How do I navigate and use the Whova platform?
Reference this guide for more information about using the Whova event platform.
How do I receive a letter of participation for the conference?
Letters of participation can be requested at https://ama.marketing/ParticipationLetter