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From Numbers to Narrative (Data Storytelling & Visualization)

Online | 2 Hours | Beginner/Intermediate

Proving ROI Through Data Visualization

Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.

But it’s the same, in that you need to remember that just because what you’re communicating is numbers, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what, it’s not “the data” that’s important. It’s the insights in the data.

You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

April 30, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Strategies for creating memorable and effective communications for your organization
  • Creating narratives that connect with any audience, particularly when communicating “up” to leadership
  • Neuroscience and psychology behind how your audience will receive your visual displays
  • Information hierarchy and data visualization best practices

From Numbers to Narrative (April 2024)

Registration is closed

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

  • Data Literacy
  • Storytelling
  • Storytelling Exercise
  • Chart Selection
  • Data Visualization Exercise
  • Design for Story
  • Examples
  • Q&A

Bill Shander

Beehive Media, LLC

Bill Shander is an information designer, helping clients turn their data into compelling visual and often interactive experiences. He teaches data storytelling, information design and data visualization on LinkedIn Learning, at the University of Vermont, and in workshops around the world. Clients include the World Bank, Starbucks, multiple U.S. Government agencies, Big Four firms, and many more household names across a spectrum of industries.

Connect: @billshander

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

Honestly, this workshop is for just about anyone in an organization these days. We all work with data, to one degree or another. We all need to communicate that data effectively. So whether you’re a marketing manager, a designer, a data analyst, business analyst, media buyer, etc. you have to make sense of and/or at least communicate data.

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.


From Numbers to Narrative (Data Storytelling & Visualization)