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2022 AMA Marketing and Public Policy Conference

Austin, TX

The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change

As we reach towards a new normal, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful, positive change, focusing on ways to reduce structural disparities, advocate for sustainability and harness the power of social change.

The COVID-19 pandemic has significantly impacted lives and livelihoods with consumers, businesses, and policy-makers grappling with job security, finances, caregiving, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally, inequity is highlighted with limited vaccine access available to many developing countries. Going forward, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them. 


Session Topics

In keeping with the theme, sessions and papers will focus on the following general topics:

  • Reduction of structural disparities and marketplace discrimination
  • Sustainability (both in terms of activities related to the environment but also in terms of mental and social health, as in, have our behaviors in the last year and a half been sustainable or not. What impact does that have on consumer well-being and marketing activities?)
  • Social change
  • Health and well-being
  • Role of public policy in contributing to quality of life during and post-pandemic

Doctoral students and younger scholars are especially welcome. We seek to provide mentorship for the next generation of public policy researchers. Students are encouraged to attend and participate in the workshop jointly hosted by Baylor University immediately preceding the conference.


Pricing

Pricing Information Will Be Released Soon!

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.


Conference Co-Chairs

Stacey Finkelstein

Stony Brook University
College of Business

Ann Mirabito

Baylor University
Hankamer School of Business

Marie Yeh

Loyola University Maryland
Sellinger School of Business

AMA Event Policies and Commitment to Conference Safety
AMA Virtual Event Terms of Use

COVID-19 Health and Safety Guidelines

We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow CDC, State of Illinois, and local guidelines to ensure a safe conference, including proof of vaccination and requiring masks in the event space. To join us in Texas, you will be asked to confirm you have been fully vaccinated against COVID-19 during the online registration process. If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.

Event Location

Renaissance Austin Hotel

9721 Arboretum Boulevard
Austin, TX, 78759
Phone: (512) 343-2626

Room Rate:

$169.00/night (excluding taxes and fees which are currently 17.82% but are subject to change).

Reserve online or call reservations at (512)343-2626 and mention the American Marketing Association’s 2022 Marketing and Public Policy Conference to book your room.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 18, 2022.

Area Attractions, Events and Tourism

For additional destination information, please head to Visit Austin. 

ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

2022 AMA Marketing and Public Policy Conference