Thank you for a great conference!
Mark your calendar and plan to join us in Arlington, VA for the 2023 AMA Marketing and Public Policy Conference, June 8-10.
Policy and Change: The Role of Marketing and Public Policy in a Securing a Sustainable Future
Research at the intersection of marketing and public policy aims to uncover and explore the actions of consumers, policymakers and businesses that—either purposefully or unintentionally—promote or hinder progress towards creating a sustainable future. Our theme interprets sustainability broadly to encompass consumer issues related to the health and well-being of people, the planet, businesses and the entities that work to protect them.
Paper submissions are due November 11, 2022.
The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change
As we reach towards a new normal, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful, positive change, focusing on ways to reduce structural disparities, advocate for sustainability and harness the power of social change.
The COVID-19 pandemic has significantly impacted lives and livelihoods with consumers, businesses and policy-makers grappling with job security, finances, caregiving, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally, inequity is highlighted with limited vaccine access available to many developing countries. Going forward, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.
Log into the Whova Virtual Event Platform with the email address you used to purchase registration. The first time you log in, you will need to create an account with that email.
Conference Program and Proceedings
The program and proceedings for the 2022 AMA Marketing and Public Policy Conference are now available. View the full program below to plan your conference experience!
In keeping with the theme, sessions and papers will focus on the following:
- Reduction of structural disparities and marketplace discrimination
- Sustainability (both in terms of activities related to the environment but also in terms of mental and social health, as in, have our behaviors in the last year and a half been sustainable or not. What impact does that have on consumer well-being and marketing activities?)
- Social change
- Health and well-being
- Role of public policy in contributing to quality of life during and post-pandemic
Doctoral students and younger scholars are especially welcome. We seek to provide mentorship for the next generation of public policy researchers. Students are encouraged to attend and participate in the workshop jointly hosted by Baylor University immediately preceding the conference.
(Sessions Take Place June 10-11 in Austin, TX)
All in-person registrations include access to the online portion of the event taking place June 9. To join us in Austin, you will be required to show proof of COVID-19 vaccination or proof of a negative test result taken within 48 hours of the start of the event.
Early-Bird (Ends May 2): $525
Early-Bird (Ends May 2): $325
(Sessions Take Place June 9)
Virtual registration includes sessions on our virtual event platform, as well as on-demand access for six months following the event.
Stony Brook University
College of Business
Hankamer School of Business
Loyola University Maryland
Sellinger School of Business
COVID-19 Health and Safety Guidelines
We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow federal and local guidelines to ensure a safe conference. To join us in Austin, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.
If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.
If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.
AMA Event Policies and Commitment to Conference Safety
Chris ManleySenior Director of Market and Communications Intelligence, Ascension
Chris Manley oversees research, analytics, and insights for all marketing and communications efforts at Ascension, one of the largest health systems in the nation with the broadest diversity of operations. Since starting the organization’s Market and Communications Intelligence shop six years ago, his focus has remained on ensuring that research, measurement, or audience conversations never happen in a silo, vacuum, or any other horrific metaphor for isolation. His team spends time understanding the wider context of every line of business or consumer conversation, and investigating what previous intel is available, before designing any primary research.
Renaissance Austin Hotel
9721 Arboretum Boulevard
Austin, TX, 78759
Phone: (512) 343-2626
$169.00/night (excluding taxes and fees which are currently 17.82% but are subject to change).
Reserve online or call reservations at (512)343-2626 and mention the American Marketing Association’s 2022 Marketing and Public Policy Conference to book your room.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 18, 2022.
Area Attractions, Events and Tourism
For additional destination information, please head to Visit Austin.
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
What’s the format and timing of the event?
The 2022 Marketing and Public Policy Conference offers in-person and virtual components. The virtual conference experience will be hosted Thursday, June 9th in the Whova virtual event platform. Presenters and attendees will join virtually through Whova to participate. Virtual sessions are listed in central time.
The in-person conference will be hosted in Austin, Texas, June 9-11 at the Renaissance Austin. In-person sessions are listed in central (Chicago) time. Attendees will be asked to show their COVID-19 vaccine card or proof of a negative test at check-in.
How do I access the virtual event?
The event can be accessed through the Whova platform at: https://ama.marketing/2022MPPCApp
Use the email address you registered for the conference with and create a password to log in.
Do I need to register?
Yes. All attendees, poster presenters, paper presenters and special session presenters must register at ama.org/mppc to participate. Registration for the in-person conference includes access to the virtual conference. The email you use to purchase registration will be the one you use to log in to Whova.
I’m presenting a paper or special session in the virtual conference. How do I get to my session?
Make Sure You Registered – If you haven’t already, please make sure you are registered for the conference. Without registration, you won’t be able to access the virtual event platform. You can register at ama.org/mppc.
Log In to Whova – Once you have registered for the conference, you can access the Whova Virtual Event Platform.
Logging into the Whova Web Platform for the First Time:
- Open https://ama.marketing/2022MPPCApp
- Select “Don’t have an account? Sign up here” and create an account with the email associated with the registration and create a password.
- Log In
- Open ADD LINK and log in using the email associated with registration and your password.
- From the homepage, attendees can view the Agenda, Attendees, the Community message boards, and Direct Messages on the left-hand side. To join a live competitive paper or special session, select Agenda, then Sessions.
- Navigate to the desired session by searching by date, track, or search bar to find a session by the session title or speaker name. (Note: If a session does not have the Virtual tag, it is offered as part of the in-person conference and cannot be joined via Whova.)
- Click “View Session” You will see session information and can scroll down to view individual papers in competitive paper sessions.
- To open the session in Zoom, click the blue “Join the Stream” button. Whova will launch the Zoom App. In the Zoom window, connect your video and audio to participate fully. Sessions will start 15 minutes early for authors and panelists to join and test their tech.
Will sessions be recorded?
In-person sessions will not be recorded. However, during the virtual conference, special sessions will be recorded and shared on Whova for on-demand viewing.
What should I do if I need help?
AMA customer service will be available by email at email@example.com or phone at 1-800-AMA-1150.
How do I navigate and use the Whova platform?
Reference this guide for more information about using the Whova event platform.
How do I receive a letter of participation for the conference?
To receive a letter of participation for the 2022 AMA Marketing and Public Policy Conference, please fill out this form by June 13th. All letters will be sent as a pdf by June 17th. If you need a letter before that date, you can contact Hannah Finkelstein at firstname.lastname@example.org.