What’s actually changing in webinar strategy in 2026?
Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees.
The takeaway is clear: webinar programs are becoming more strategic, more content- driven, and more AI-powered.
In this session, Alex Bleeker and Cindy Dubon from Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.
They’ll cover how leading teams:
- Build webinar series that drive 94% more registrations than standalone events
- Turn on-demand into a real growth lever, with 89% of teams now offering recordings
- Use AI to scale post-event content production, with 98% of clips now generated by AI
- Benchmark their own performance against what’s happening across the market
If you want to understand how your webinar program stacks up and where to focus next, this is the session to join.
This Event Begins at 12 PM CT and will be available for six months after airing.
Alex Bleeker
Senior Director of Brand & GTM, GoldcastAlex leads Goldcast’s brand and content strategy and helps turn webinar performance data into flagship research and practical guidance for B2B marketers.
Cindy Dubon
Director of Growth Marketing, GoldcastCindy runs growth marketing at Goldcast and regularly speaks on how webinar and event programs drive stronger audience engagement, more reusable video content, and real pipeline impact.
