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Increase your marketability, grow professionally and feel accomplished with your new AMA Digital Marketing Certification!

The landscape changes fast in digital marketing. What felt like a new approach in the not so distant past has become an outdated dinosaur of a strategy today.

Show you have the latest knowledge by becoming a Professional Certified Marketer® in Digital Marketing. We designed a program that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing career.

Our certification covers in-demand topics like analytics, social media, user experience, SEO, online advertising, email, content marketing and more.

How Does It Work?

lynda_logo1k-d_72x72.gifThese best-in-breed, AMA-Approved courses – provided by our partners at Lynda.com – offer you the knowledge and confidence to conceive, execute and measure digital marketing strategies. Have command of proven and emerging best practices in this exciting, dynamic field.


  1. 1.

    Review the skills you need to know to pass the AMA Digital Marketing Certification exam.

  2. 2.

    Evaluate your current skills with our free practice exam. All users must log in or register to access the AMA Center for Certification to take our free practice exam. This test will help you know where your knowledge is up to date and which areas you need help improving.

  3. 3.

    Study. How you prepare for the certification is up to you. But we recommend following the AMA-approved LinkedIn Learning Path powered by Lynda.com. This sequence of videos and tutorials will guide you through all of the areas you’ll need to know to successfully pass the PCM®, Digital Marketing Certification test.

  4. 4.

    Take the exam. This online multiple choice test will take about two hours to complete. The cost is $249 for AMA members and $349 for non-members. Answer 80% of the questions right and you’re a PCM®, Digital Marketing. If you don’t pass the first time, no worries. You get a total of three attempts to pass the certification exam.

Take the Exam!


What Happens Once I Pass?

First, you can proudly add the letters P-C-M behind your name, showing you’ve put in the work to master digital marketing. We’ll also send you a certificate to display and badge to use on LinkedIn.

But passing the exam alone doesn’t mean you’re done. While your certification is good for three years, you’ll also have to complete five continuing education units (CEUs) each year. How you do it is up to you, but an hour long online digital marketing course, or a 90-minute in-person training session or panel, will count as one CEU. Finishing these CEUs helps you stay current and adds weight to your PCM®, Digital Marketing distinction.

Why Should I Choose AMA PCM, Digital Marketing Certification?

PCM Certification is backed by the American Marketing Association—the largest professional marketing association in the world working to discover the next best practices in the industry. We’ve created and vetted our PCM programs to make sure you’re equipped with the skills you need to make a difference in your career. Don’t believe us? Check out these testimonials.

Already a Digital Marketing Expert?

Take the free practice exam and prove your expertise ›

Ready to take the exam? Login to go directly to the AMA Center for Certification.

Still Have Questions?

No problem. We realize it’s a big commitment to become a PCM in Digital Marketing. Check out our FAQ page or email us at pcm@ama.org


Learn more about AMA PCM® opportunities including AMA PCM® Marketing Management.

Take me back to AMA CENTER FOR CERTIFICATION > AMA.org/PCM > AMA PCM Digital Marketing

Benefits

  • iconKnowledge.gif Unlock your full potential by proving you have the skill to tackle the digital marketing challenges your business faces.
  • iconAdvancedTraining.gifBoost your knowledge with advanced training from industry experts who understand current and future digital marketing trends.
  • iconGrowth.gifAdvance your career and increase your marketability by showing you’re a Professional Certified Marketer® who’s serious about digital marketing.



Who Should Register

  • Marketers
  • Digital Content Managers
  • CMOs
  • Entrepreneurs


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