ase your marketability and grow professionally  with your new AMA
PCM®, Digital Marketing Certification!


How Does It Work?

  1. 1.

    Review the skills you need to know to pass the AMA PCM® Digital Marketing Certification exam.

  2. 2.

    Evaluate your current skills with our free practice exam. All users must log in or register to access the AMA Center for Certification to take our free practice exam. This test will help you know where your knowledge is up to date and which areas you need help improving.

  3. 3.

    Study. How you prepare for the certification is up to you. But we recommend following the AMA-approved Learning Path from LinkedIn Learning. This sequence of videos and tutorials will guide you through all of the areas you’ll need to know to successfully pass the AMA PCM®, Digital Marketing Certification test.

  4. 4.

    Take the exam. This online multiple choice test will take about two hours to complete. The cost is $249 for AMA members and $349 for non-members. Answer 80% of the questions right and you’re a PCM®, Digital Marketing. If you don’t pass the first time, no worries. You get a total of three attempts to pass the certification exam. 

"The AMA’s Digital Marketing Certification program helped me to significantly boost my knowledge about the many facets of digital marketing, including SEO, Social Media, Content Marketing, Online Marketing Metrics, and more. In both B2B and B2C, digital marketing is definitely front-and-center within my organization. I was able to put the skills to work immediately and am excited to continue to update my knowledge through this program."

-Patricia Malone, PCM Digital Marketing
Director of Marketing, Sodexo


Why Should I Choose AMA PCM, Digital Marketing Certification?

The landscape changes fast in digital marketing. What felt like a new approach in the not so distant past has become an outdated dinosaur of a strategy today.

The AMA, in partnership with LinkedIn Learning has curated a learning path of AMA-Approved courses. The learning path and exam were designed to offer you the knowledge and confidence to conceive, execute and measure digital marketing strategies. Have command of proven and emerging best practices in this exciting, dynamic field.

Show you have the latest knowledge by becoming a Professional Certified Marketer® in Digital Marketing. We created a program that’s as flexible as your schedule but rigorous enough to prove you have the knowledge needed to advance your digital marketing career.

Our certification covers in-demand topics like analytics, social media, user experience, SEO, online advertising, email, content marketing and more.

PCM Certification is backed by the American Marketing Association—the largest professional marketing association in the world working to discover the next best practices in the industry. We’ve created and vetted our PCM programs to make sure you’re equipped with the skills you need to make a difference in your career. Don’t believe us? Check out these testimonials.

What Happens Once I Pass?

First, you can proudly add the letters P-C-M behind your name, showing you’ve put in the work to master digital marketing. We’ll also send you a certificate to display and badge to use on LinkedIn.

But passing the exam alone doesn’t mean you’re done. While your certification is good for three years, you’ll also have to complete 10 continuing education units (CEUs) each year. How you do it is up to you, but an hour long online digital marketing course, or a 90-minute in-person training session or panel, will count as one CEU. Finishing these CEUs helps you stay current and adds weight to your PCM®, Digital Marketing distinction.


Still Have Questions?

No problem. We realize it’s a big commitment to become a PCM in Digital Marketing. Check out our FAQ page or email us at

Already an AMA PCM? Remember to log your CEUs toward recertification.

Return to AMA PCM homepage.


  • iconKnowledge.gif Unlock your full potential by proving you have the skill to tackle the digital marketing challenges your business faces.
  • iconAdvancedTraining.gifBoost your knowledge with advanced training from industry experts who understand current and future digital marketing trends.
  • iconGrowth.gifAdvance your career and increase your marketability by showing you’re a Professional Certified Marketer® who’s serious about digital marketing.

Already an AMA PCM? Remember to log your CEUs toward recertification.