Skip to Content Skip to Footer
  • AMA Marketplace Simulations Competition

    Take charge of your own marketing department in the up-and-coming niche bicycle industry, competing against other schools to showcase your skills and emerge as the industry leader!

    Format: In-Person at ICC

    Sign Up Deadline: Coming Soon

Competition Objectives

Utilizing Marketplace Simulations, your team of 3-5 students will engage in competitive challenges against other schools to:

  • Identify market opportunities
  • Design new products
  • Create ad campaigns
  • Manage a sales team
  • React to market and industry data
  • Grow your bottom line

Competition Sponsor

Competition Process

  1. Sign up when enrollment opens. Note: This is a team competition, with teams comprising of 3-5 students. There are only 60 team slots available on a first-come, first-served basis.
  2. Register for the AMA International Collegiate Conference. Note: Even if your chapter is still in the process of paying for ICC, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
  3. Once verified, participants will receive a confirmation email with further details.
  4. Each competing student must provide and bring their own laptop and power cord. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.

Entry Requirements

  • Exclusively open to undergraduate students from schools with an active AMA-affiliated collegiate chapter.
  • Each AMA Collegiate Chapter may register only one team, consisting of 3-5 students, to compete.
  • Students competing are required to be in person at the AMA International Collegiate Conference.

Competition Prize

More info is coming soon!


Do I have to be registered for the 2025 AMA International Collegiate Conference to participate?
Yes, participation in this competition requires registration for the ICC as it is held in person at the conference.

Can my chapter sign up multiple teams to complete?
No, only one team per chapter is allowed to sign up to compete.