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Startup Marketing Challenge

  • Startup Marketing Challenge

    Presented by Ditto – AMA Fall 2026-2027 Chapter Competition
    A fun, word-of-mouth marketing challenge where your chapter rallies your campus to join Ditto, the matchmaker on campus. 

    Competition Window: Open Wednesday, September 16, 2026. Close Wednesday, November 11, 2026, at 11:59 PM CST (Adjust the deadline to your time zone: 12:59am EST / 10:59pm MST / 9:59pm PST)

Attention Collegiate Community:

Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines are noted below.

As a gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.


Competition Powered By:

Learn more about our sponsor:

Ditto is a student led campus matchmaking platform backed by Google with over 200,000 students nationwide. Students answer a few questions about what they’re looking for and what actually matters to them. Then every Wednesday at 7pm Ditto texts them one match and a planned date: the time, the place, and why the two of them would click. The only decision is whether to go. No swiping.

This fall, Ditto is launching at 50+ more schools and is looking to work with students on each campus to help lead the launch.

Ditto is free, open only to verified .edu students. 
Learn more at tryditto.com.


Competition Objectives

Think your chapter can make the biggest splash on campus?

Your objective: get more of your campus on Ditto than any other AMA chapter. Every signup is tracked to your chapter, and the chapter with the most signups by November 11th wins.


Entry Requirements

  • Eligibility: Open to Active AMA Collegiate Chapters in Good Standing and their campus community
  • Participation Sign Up: Register your chapter to participate in the challenge
  • Ditto is open to all campus community members with a valid .edu email address.

What Your Chapter Will Do

This is a real opportunity to work with one of the fastest growing startups in silicon valley. Your chapter owns the strategy and execution for getting your campus on Ditto. Ditto backs it with budget, assets, and a direct line to the growth team.

Run the campaign your way. Social content, tabling, launch events, posters and flyers, group-chat pushes, partnerships with Greek life and other orgs. You decide the mix based on what works at your school.


How SignUps Are Tracked

When your chapter registers, Ditto sends you a unique chapter code and QR code. Students who join Ditto through your code with a valid .edu email and complete onboarding count toward your chapter’s total. Totals are updated weekly on the leaderboard. Students who were on Ditto before September 16 do not count.


How is the Competition Judged?

The competition will be judged by the sponsor, Ditto and will determine the winners by the total number of verified new Ditto users acquired during the competition period, September 16, 2026 – November 11, 2026.

  • Only new users who join Ditto with a valid .edu email address will count toward a chapter’s total.
  • User sign-ups will be tracked throughout the competition period.
  • Chapters will be ranked based on their total number of verified users.
  • The competition will recognize winners in both the Large Chapter and Small Chapter categories.
  • Chapters may invite members of their entire campus community to join Ditto.
    • Disclaimer: Users who were enrolled on Ditto before the competition begins will not count toward a chapter’s total.
  • The competition will be judged by the sponsor, Ditto and will determine the winners by the total number of verified new Ditto users acquired during the competition period, September 16, 2026 – November 11, 2026.

Competition Prize

The Startup Marketing Challenge will recognize 1st, 2nd, and 3rd place winners in both Large Chapter and Small Chapter categories. (Large Chapter Category: 26 or more national AMA members / Small Chapter Category: 25 or less national AMA members.)

Winning chapters with the largest new Ditto user acquisitions will be recognized for their success in spreading the word and growing the Ditto community on their campus.

Large Chapter Category Prizes:

  • 1st Place – 8 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)
  • 2nd Place – 2 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)
  • 3rd Place – 2 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)

Small Chapter Category Prizes:

  • 1st Place – 4 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)
  • 2nd Place – 2 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)
  • 3rd Place – 2 Conference Registrations to the 2027 AMA International Collegiate Conference (ICC)

Important Note: Ditto will track and monitor user acquisitions throughout the sign-up period and identify the winning chapters in mid-December 2026. AMA will notify all winning chapters in early January 2027 and will share further instructions for registering their teams for the 2027 AMA International Collegiate Conference (ICC). The official competition winners will then be announced during the Friday Evening Reception at ICC.


Questions?

Contact AMA Support at Collegiate@ama.org.


Calling All AMA Volunteers!

Want to make an impact and support the AMA Collegiate Community?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more, visit the AMA Collegiate Volunteer Page or submit your interest today using the proper form below. 


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