The TechSIG serves members who are marketing academics and professionals interested in the confluence of technology and marketing. TechSIG was founded by Gary Lynn and held its first organizational meeting on August 4 at the 1996 Summer Marketing Educators’ Conference. Since that time, TechSIG has sponsored panels and sessions at every AMA Educators’ Conference. The goals of the group are to share information on: digital marketing (e. g. Web, social, mobile), innovation (e. g. new product development), direct marketing (e. g. clickstream modeling and A/B testing), and the marketing of technology-based products (e.g., smartphones, nano, biotech, 3D printing).
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