Innovate, Interact, Inspire
Technology Special Interest Group (TechSIG) is dedicated to supporting marketing academics and professionals who are passionate about the intersection of technology and marketing. Founded by Gary Lynn, TechSIG held its inaugural meeting on August 4, 1996, at the Summer Marketing Educators’ Conference. Since then, TechSIG has been a key contributor to every AMA Academic Conference, offering panels and sessions that drive forward-thinking discussions.
Our group focuses on sharing insights in areas such as digital marketing (e.g., web, social, mobile), direct marketing (e.g., clickstream modeling, A/B testing), marketing of technology (e.g., artificial intelligence), and technology-driven products (e.g., smartphones, biotech, 3D printing).
TechSIG’s Mission and Vision
TechSIG’s mission is to explore the rich and ever-evolving intersection of technology and marketing. As the digital landscape continually reshapes the ways we connect and communicate, our group serves as a compass, guiding members through these transformative currents.
At Tech SIG, innovation isn’t just a buzzword—it’s the core of all we do. We foster a culture of collaboration where ideas flourish and insights deepen. Here, you can engage with peers who are just as passionate about technology, exchange valuable perspectives, and delve into the challenges and opportunities that lie at the heart of tech marketing. Whether you’re a seasoned professional or a newcomer eager to learn, you’ll find that Tech SIG is a community that celebrates diversity in knowledge and background, all united by a shared enthusiasm for the technological frontier.
TechSIG Doctoral Student Research Award in Honor of P.K. Kannan: This prestigious award recognizes an exceptional doctoral student with the potential to make significant contributions to technology in marketing.
TechSIG Young Scholar Award: This prestigious award recognizes an exceptional young scholar making significant contributions to the research and practice of technology in marketing.
TechSIG Lifetime Achievement Award: This award recognizes scholars whose enduring contributions to the fields of technology have profoundly shaped marketing scholarship and practice.
TechSIG Best Paper Award: This award recognizes an outstanding paper published in the last two years that has significantly advanced the understanding of technology in marketing.
For more information about the awards and the winners, please visit our website at https://www.amatechsig.org/
Chair of TechSIG:
Dr. Ju-Yeon Lee
Associate Professor of Marketing at Iowa State University
leejy@iastate.edu
Chair-Elect of TechSIG:
Dr. Jordan W. Moffett
Associate Professor of Marketing at University of Kentucky
jwmoffett@uky.edu
Vice Presidents for Engagement
Natalie Chisam, Assistant Professor of Marketing, University of Nebraska–Lincoln
nchisam@unl.edu
Barbara Duffek, Assistant Professor of Marketing, Georgia State University
bduffek@gsu.edu
Muzeeb Shaik, Assistant Professor of Marketing, Indiana University-Bloomington
shaikmu@iu.edu
Vice Presidents for Outreach
Amy Greiner Fehl, Associate Professor of Marketing, NEOMA Business School
amy.fehl@neoma-bs.fr
Andre Martin, Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame
amarti94@nd.edu
Yeohong Yoon, PhD Candidate, Emory University
yeohong.yoon@emory.edu
Vice Presidents for Research Insights
Molly Burchett, Assistant Professor of Marketing, University of Wyoming
molly.burchett@uwyo.edu
Susana (Susy) Jaramillo, Assistant Professor of Marketing, University of Memphis
Maria.Susana.E@memphis.edu
Jisu Kim, Assistant Professor of Marketing, Auburn University
jisu.kim@auburn.edu
Shuai Yan, Assistant Professor of Marketing, Colorado State University
s.yan@colostate.edu
Vice Presidents for Website Communications
Amir Zahedi, Assistant Professor of Marketing, University of Kentucky
a.zahedi@uky.edu
Jun Wang, Assistant Professor of Marketing, Marist University
Jun.Wang1@marist.edu
Wenqian Ni, Postdoctoral Fellow, Colorado State University
w.ni@colostate.edu
Vice Presidents for Digital Content
Andrew B. Edelblum, Assistant Professor of Marketing, University of Dayton
aedelblum1@udayton.edu
