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About: Global Marketing SIG

SIG Objectives

1.  Facilitate interaction among academics, business people, and government representatives;

2.  Promote the globalization of marketing courses;

3.  Foster research on global marketing issues; and

4.  Disseminate research findings, theoretical contributions, and successful business practices among members.

These objectives are accomplished though activities, such as:

1.  Offer conference seminars and programs that will enhance classroom and research activities;

2.  Offer competitive, in-conference sessions of peer-reviewed papers and panels;

3.  Sponsor international conference with the Academy of Marketing (UK) on a bi-annual basis;

4.  Co-sponsor other international conference(s) when and where appropriate;

5.  Support international activities that augment AMA international objectivies;

6.  Recognize contributions of scholars to the development of international marketing education.