AMA Foundation Board of Advisors

2026-27 Board of Advisors

The AMAF Board of Advisors is a group of volunteer leaders from marketing industry and academia who provide insight and guidance as the AMA Foundation supports the mission of the AMA and strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.

Aric Rindfleisch | Chairperson

Aric Rindfleisch (PhD, Wisconsin) is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. He previously held faculty positions at several other leading institutions across the world, including the University of Wisconsin, University of Arizona, Tilburg University, Korea University, Yonsei University, Waseda University and Hong Kong Polytechnic University. Aric’s research, which currently focuses on technology and innovation, has been published in a variety of journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing and Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution, The 3D Printing Revolution), which have a combined total of over 600,000 learners across the world.

Rebeca Perren | Chairperson-Elect

Dr. Rebeca Perren is an award-winning marketing professor at California State University San Marcos (CSUSM) whose work sits at the intersection of business education, emerging technology, and marketplace equity. She has launched student-centered initiatives, including an internship program and a student-run digital marketing agency serving regional nonprofits, that create real-world impact while strengthening connections between the College of Business Administration and its community.

Her research examines how technology, ethics, and social dynamics shape consumer behavior and brand strategy, with findings published in leading marketing and business journals. She also helps shape the field through editorial leadership focused on research with meaningful societal and business impact.

Dr. Perren serves on the CSUSM Foundation Board and is an inaugural member of the PhD Project Advisory Council, where she supports efforts to strengthen diversity and representation in business education. Across her research, teaching, and service, she brings a consistent conviction: that marketing, done right, can be a genuine force for good.

Hami Vo Arrington | Immediate Past Chairperson

Hami holds a BA in Public Relations and Marketing and an MBA in Marketing from Georgia State University. She is a past president of the American Marketing Association Houston Chapter, past president of the Women’s Masters Network, Leadership Houston Class XXXVII alumna, and Junior Achievement of Southeast Texas board member. Hami was also chosen to be an Ambassador for the Cohort 26 Alumni from the Goldman Sachs 10,000 Small Businesses program in Houston.

Hami Vo Arrington is a founder at One Foot Over, a B2B strategy and marketing agency and consultancy that works alongside CMOs and marketing executives to create strategies that bring results and solutions to their marketing problems.

Shanita Akintonde

Shanita Baraka Akintonde is a highly respected global leader and sought-after expert in marketing communication, leadership, branding, diversity, equity, and inclusion.  Her company, ShanitaSpeaks LLC provides communication, leadership and diversity training.

With extensive knowledge and practical experience, coupled with her 23-year tenure as a professor and academic leader at Columbia College Chicago where she also served as founder and advisor for the award-winning AMA Chicago Collegiate Chapter for more than a decade.  These skills combined with her marketing acumen, allow Shanita to bring  a unique set of talents and abilities that will serve as a valuable resource for AMA, including her role in the Chicago chapter where she serves as the inaugural VP of Diversity, Equity and Inclusion.  

Shanita further showcases her business scholarship as a contributing author in three books, hosting the #1-ranked Marketing Insights podcast, and leading top organizations in marketing, advertising, public relations, allow her to stay at the forefront of industry trends and best practices.

This global leader’s ability to effectively communicate complex concepts, inspire teams, and foster collaborative environments has been instrumental in achieving exceptional results. A fashion-forward wife and mother, Shanita is a huge education access advocate and herself has earned three degrees:  BA, Columbia College, MBA, Illinois Institute of Technology and M.Ed., Loyola University Chicago. She also holds a certificate in Leadership from Lake Forest College, Advanced Advertising, University of Illinois-Champaign-Urbana and is a graduate of the 2nd Executive Leadership Program Cohort, Harvard University Business School. 

How do you spell diversity, branding, and marketing communication expert? ShaniTaDa!

Tim Bohling

Tim Bohling is the founder and President of Bohling Consulting, and a Marketing Professor at Cornell University.

He authored the development and pioneered the implementation of the proprietary Smarter Marketing Playbook that is helping firms and institutions elevate brand equity and drive significant growth.

Tim is an accomplished consultant, global business leader, and scholar. In addition to leading Bohling Consulting, he has held several Chief Marketing Officer, Chief Graduate Enrollment Officer, and Vice President positions at the University of Notre Dame Mendoza College of Business, Georgia State University Robinson College of Business, IBM, HCL Technologies, and Stratasys.

Bohling holds a Doctorate in Business degree from Georgia State University and an MBA and BBA from the University of Houston.

Lisa Gudding

Lisa Gudding has over 20 years of experience leading key domestic and global client relationships and sales teams for large insight supplier firms. She currently serves as the Chief Growth Officer at the global Public Opinion and Insights firm Ipsos.

Lisa is active in the Marketing and Insights industries. She has been on the American Marketing Association national board, Nominating and Finance committees, has led conference efforts, and was formerly on the Foundation board. She is on the board University of Wisconsin-Madison Marketing Leadership Institute. She is on the Insights Career Network advisory board (a nonprofit job-search and career group). She is a mentor via Menttium and Women in Research. 

Lisa is quoted multiple times in Leonard L. Berry’s book Discovering the Soul of Service, and was featured in the Inc. article “Choose or Lose:  Market Research and Forecasting.”  She co-wrote the pieces “Activating Segmentation through Storytelling,” published by Quirk’s Marketing Research Review and “Hitting the Target—Innovating for Rising Target Groups” for Talk magazine.  She has been a featured speaker on the Digging for Insights and Microsoft LinkedIn Selling podcasts. She’s a frequent speaker having presented at multiple events held by Argyle, Quirk’s, the American Marketing Association, the Advertising Research Foundation, Frost & Sullivan, IIR, and the Marketing Science Institute.  She has been a guest instructor multiple times at the University of Wisconsin-Madison, the University of Minnesota, and at St. Olaf University.

Myoung Kim

Myoung Kim (PhD, University of Wisconsin at Madison) is a Clinical Associate Professor of Marketing at the Gies College of Business, University of Illinois Urbana-Champaign.

Her research focuses on consumer health and well-being and pedagogical innovation, with work published in the Journal of Public Policy & Marketing, Journal of Macromarketing, and Social Service Review. She is a three-time recipient of the Innovation Scholar Award at the Gies College of Business and currently serves as an AI Faculty Fellow for Teaching Innovation, advancing the integration of AI into teaching and learning.

Prior to academia, she spent over a decade as a marketing research executive and served as a Research Director at the Wisconsin Department of Health Services.

She brings a wealth of professional and academic experience to the classroom, having taught a diverse range of subjects, including marketing, consumer science, economics, and statistics. Committed to student success, she continuously strives to enhance learning experiences, foster engagement, and support students’ personal and professional growth.

Ashwin Malshe

Ashwin Malshe is an associate professor of marketing in the Alvarez College of Business at The University of Texas at San Antonio. He joined the UTSA in 2016 after serving as an assistant professor at ESSEC Business School, Paris-Singapore. He has been a visiting professor at the University of Mannheim in Germany since 2013.

Dr. Malshe has research interests in the marketing-finance interface, machine learning, and generative AI applications in marketing. In particular, his research focuses on measuring the impact of marketing strategy in the financial markets. Dr. Malshe has teaching interests in social media marketing, marketing strategy, and data visualization. He has taught in multiple countries including the US, India, Mexico, France, Germany, and Singapore.

Dr. Malshe has published in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Academy for Marketing Science, Journal of Consumer Psychology, and Journal of Business Research among others. He is a guest editor on the Journal of Academy for Marketing Science forthcoming special issue titled “Rethinking the Marketing-Finance-Accounting Interface.” He is an associate editor of Journal of Service Research and a member of the editorial review boards of Journal of Marketing, Journal of Marketing Research, Journal of the Academy for Marketing Science, Journal of Retailing, and Marketing Letters

Sabine Mullin

Sabine Mullin is Chief Marketing Officer at Curriculum Associates, where she leads marketing strategy for a mission-driven education technology organization focused on making classrooms better places for teachers and students. A seasoned marketing leader, Sabine brings extensive experience in brand strategy, digital marketing, communications, and customer-focused growth, including leading complex brand and acquisition integrations and rebranding initiatives.

Throughout her career, Sabine has been recognized for combining strategic vision with strong execution, connecting the big picture with the details needed to bring marketing strategies to life. At Curriculum Associates, she is helping shape how the organization communicates its value to educators, school districts, and other stakeholders while advancing its mission and strengthening its position in the education technology marketplace.

Alex Nikdel

Alex Nikdel is President of Echo Delta. Since his arrival in 2009, Alex’s penchant for process efficiency and digital marketing chops has helped Echo Delta evolve from a print-predominant shop to a more digitally focused agency (and triple in size along the way).

A consultant at heart, Alex has never been the “mind your own business” type. Lucky for all involved, he puts his knack for sussing out obstacles and opportunities to good use as the first point of contact for new clients. Alex graduated from the University of Florida with a Bachelor of Science in industrial and systems engineering. Since then, he’s received Board-Certified Brand Strategist designation from The Brand Establishment. In a perfect world, Alex’s life would look like a Jimmy Buffet song, the Gators would never lose, and nobody would use those tiny business cards.

Bill Pearce

Bill Pearce is a Continuing Professional Faculty member in the Marketing Group and the Institute for Business Innovation at University of California, Berkeley, Haas School of Business.

Pearce is a senior executive with an outstanding track record of profitable business-building based on exceptional strategic, analytic, and financial disciplines. He has broad marketing and general management experience in both the consumer products and consumer service sectors. Pearce earned his undergraduate degree from Syracuse and then spent six years in sales at Miller Brewing and Coca-Cola USA. Desiring a career in general management, Bill earned his MBA from Cornell University

Bill has functional expertise in both sales and marketing, and is recognized as an inspirational leader who builds strong teams of direct reports and cross functional teamwork. Pearce ascended the marketing ranks at consumer goods companies including Procter & Gamble, Taco Bell and Del Monte, the latter two as Chief Marketing Officer. He built general management skills as P&L owner at every stop along the way in his marketing career with emphasis on driving Topline and bottom line growth.

Most recently, Pearce became Lead Board Director at Ooma (NYSE) and Chairman of VC-backed RichRelevance.

Eric Van Steenburg

Eric Van Steenburg is a Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University, where he serves as faculty advisor for the student chapter of the American Marketing Association and is a former president of the AMA Collegiate Council.

Before embarking on a career in academia, Van Steenburg spent 20 years at corporate, agency and nonprofit environments leading strategic planning and marketing efforts. His last position was as the executive director for a nonprofit organization that was part of a public-private partnership in the City of Dallas converting an abandoned railroad into a hike-and-bike trail in the densest part of the city.

Van Steenburg’s seven years managing this $30 million project, and six years on the Board of Directors of a community foundation, drives his research in cause marketing – the application of marketing in nonprofit, political, or social endeavors – which has been published in the Journal of Public Policy & Marketing, European Journal of Marketing, International Journal of Market Research, Journal of Consumer Affairs, Journal of Nonprofit & Public Sector Marketing, and AMS Review, among others.

He has bachelor’s degrees from the University of Texas at Austin, an M.A. from University of Texas at Dallas, and Ph.D. in Marketing from the University of North Texas.