The 6 pillars of content operations excellence.
In a world where the customer journey is more complex than ever, it is important for marketers to remember that all touchpoints are created equal and need to both delight and engage consumers — regardless of the channel.
Given an ever-growing and evolving number of channels and touchpoints, delivering a seamless experience has never been more challenging. One consequence of this situation is an increasing gap between the content available and the need to deliver a memorable experience.
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