Skip to Content Skip to Footer

AMA Announces New Academic Council Members for the 2023–2026 Term

The AMA is pleased to announce that two new members will join the Academic Council in July 2023: Xin (Shane) Wang and Alok Saboo. In addition, Michael Haenlein, present member, will join the Executive Committee as President Elect-Designate beginning July 2024.

Xin (Shane) Wang

Shane Wang is Professor of Marketing and Director of the Graduate Program at Pamplin College of Business, Virginia Tech. Wang’s research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy, and management. His work is concentrated in three general areas: (1) online word-of-Mouth and unstructured data analysis (e.g., text, image, video, audio), (2) statistical methods for consumer research (e.g., mediation analysis, meta-analysis), (3) fintech and marketing–information systems Interface (e.g., bitcoin, blockchain, Cryptocurrency). His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and International Journal of Research in Marketing.

 Wang’s core marketing teaching concepts focus on the development of marketing strategies in the organization and the evaluation of the marketing strategies developed by others. His sharing economy and AI cases (Alibaba, Uber, Fitbit and etc.) have been widely used in marketing, strategy, management, and information technology disciplines.


 Wang serves as an associate editor at the Journal of Academy of Marketing Science, and he is currently on the editorial review board of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Retailing. Wang was named to the Marketing Science Institute’s (MSI) 2021 Class of Young Scholars. Before joining Virginia Tech, he was the Kraft Professor of Marketing at Ivey Business School, Western University, Canada

Alok Saboo

Alok R. Saboo is the Taylor E. Little Jr. Professor of Marketing and Director of the Master of Science in Marketing program at J. Mack Robinson College of Business, Georgia State University.

Saboo is primarily interested in leveraging data and analytics to improve the effectiveness of firms’ marketing actions and helping firms increase the returns on their marketing investments. His research falls in three broad areas: (1) enhancing outcomes of organizational actions such as mergers and acquisitions or product recalls, (2) developing dynamic marketing resource allocation approaches, and (3) improving marketing actions such as those related to innovation and customer management. His research has been published or is forthcoming in premier journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Information Systems Quarterly, Production and Operations Management, International Journal of Research in Marketing, and Journal of Service Research. He currently serves as an Associate Editor for Journal of Marketing Research and on the editorial review boards of Journal of Marketing, International Journal of Research in Marketing, and Journal of Business Research. In addition, he regularly serves as a referee for several top-tier journals.

Saboo is the 2022 recipient of the AMA’s Varadarajan Award for Early Career Contributions to Marketing Strategy Research. He has been selected for the MSI 2023 Scholar Class, and he was a 2019 MSI Young Scholar. He was named by Poets and Quants as one of the Top 40 under 40 Business School Professors Worldwide in 2017. 

He teaches product and brand management at the undergraduate level and marketing management at the graduate level. He received his Ph.D. in Marketing from the Pennsylvania State University. Before joining the Ph.D. program in 2007, he worked as a product manager at ICICI Prudential Life Insurance and as a CRM consultant at Tata Consultancy Services Ltd.

Michael Haenlein

Michael Haenlein is a Professor of Marketing at ESCP Business School, Sorbonne Alliance (France), and holds the Chair in Responsible Research in Marketing at the University of Liverpool Management School (UK).

Haenlein has a Ph.D. from the WHU, Otto Beisheim School of Management, and a Habilitation from the Pantheon-Sorbonne University. He holds Visiting Positions at Kozminski University in Warsaw (Poland) and Trinity Business School in Dublin (Ireland). As a consultant, he has worked with many international companies in various industry sectors, such as telecommunications, financial services, technology, and private equity.

His research interest and expertise deal with analyzing the impact of new technologies on firms and consumers. He has examined issues such as video gaming, mobile gaming, artificial intelligence, social media, and influencer marketing. Haenlein has published over 50 articles in academic and practitioner-oriented journals. He received the 2021 Jan-Benedict Steenkamp Award for long-term impact and several Best Paper awards.

He counts among the top 30 most cited marketing academics worldwide, based on Google Scholar. Michael is part of the editorial or advisory boards of Journal of Marketing, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Retailing, and California Management Review.

About the AMA Academic Council

The AMA Academic Council is a 12-member council that represents the diversity of scholarly interests in managerial, behavioral, modeling, and public policy perspectives with attention to strategic marketing implications. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. 

In support of that mission, the AMA Academic Council advocates for the AMA academic membership and provides stewardship of Academic Special Interest Groups (SIGs), events, and related initiatives.