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2023 AMA Senior Leader Experience

2023 AMA Senior Leader Experience

An Invite-Only Event for Senior Higher Education Marketers

November 12, 2023 | Chicago, IL

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Be the leader who values growth, best practices, boosts morale and inspires a high-performing marketing team!

Register for the Symposium then request your invitation before spots fill up to have this exclusive in-depth experience with your top-level peers.

Titles might include:

  • Vice President
  • Associate Vice President
  • Dean
  • Vice Chancellor or Chancellor

This is not an all-encompassing list of titles—feel free to contact us below if you feel you qualify!

Pricing & Invitation Request

AMA Member: $399

Non-Member: $499

Register for the Symposium then request your invitation! This limited-space event is reserved for people with the most senior institution-level marketing role on campus. If this describes you, click below to request an invitation.

The deadline to request an invitation was November 3, 2023.

Symposium Registration Required

Registration for the 2023 AMA Symposium for the Marketing of Higher Education is required to participate in the Senior Leader Experience. Beneficial to Senior Leaders, the Symposium will have curated sessions to continue building your leadership skills. Register for the Symposium!

What You’ll Get

  • Curated content from top practitioners in the field
  • Dedicated discussion time with other true senior-level executives, including exclusive networking events to meet each other and share advice
  • Access to steering committee members who want your input on how to shape future training events

Agenda (All Times in CT) | Sunday, November 12

  • Noon – 12:30 p.m. | Luncheon
  • 12:30 – 5:00 p.m. | Programming
    • 12:30 p.m. | Welcome
    • 1:15 p.m. | The CMO Lifecycle Panel
    • 2:45 p.m. | Presentation by Ray Day
    • 3:30 p.m. | Fireside Chat with Bennie F. Johnson
    • 4:15 p.m. | Kickstarts
    • 4:45 p.m. | Wrap-Up
  • 5:00 – 6:00 p.m. | Senior Leader Experience Reception

Keep up with your newly found, supportive network! Don’t miss the exclusive Senior Leader Experience Gatherings during the Symposium—roundtable discussion on Monday and Senior Leader Experience breakfast on Tuesday.

Thank You to Our Sponsor


If you have questions or need assistance, please contact the AMA Support Center team at or (800) 262-1150.