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2022 Senior Leader Experience

senior leader experience

An Invite-Only Event for Senior Higher Education Marketers

November 6, 2022 | National Harbor, MD

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Titles might include Assistant Vice President, CMO and more. (This is not an all-encompassing list of titles – feel free to contact us below if you feel you qualify!)

Request Invitation

This limited space event is reserved for people with the most senior institution-level marketing role on campus. If this describes you, click below to request an invitation.

The deadline to request an invitation was October 24, 2022.

Symposium Registration Required

There is no additional cost for attending the Senior Leader Experience, but you will need to register for the 2022 AMA Symposium for the Marketing of Higher Education. Get started.

What You’ll Get

  • Curated content from top practitioners in the field
  • Dedicated discussion time with other true senior-level executives including exclusive networking events to meet each other and share advice
  • Access to steering committee members who want your input on how to shape future training events


Preparing for the Cliff: Marketing’s Role in Recruitment and Retention

11:30 a.m. – 12:45 p.m.

Welcome from Co-Chairs & Lunch

1:00 – 1:30 p.m.

Welcome & Introduction to the format and the experience

1:30 – 2:45 p.m.

Student Survey & Panel: Jared Brickman will present research then a student panel from local institutions react to survey responses and answer questions from attendees

3:00 – 4:00 p.m.

Leading Organizational Change with speaker Kevin McClure

4:00 – 4:30 p.m.

Kickstarts (30 minute roundtables)

  • Employee/Campus Morale and the Great Realignment
  • Social Justice
  • Enduring Change in Higher Education and Student Choice
  • Building Your Brand as an Employer
  • The Cliff
  • Issues / Crisis Management

4:30 – 5:30 p.m.

Closing Remarks

5:30 – 6:30 p.m.

Cocktail Reception

Don’t miss the exclusive Senior Leader Experience Gatherings—breakfast on Monday and a Senior Leader Roundtable on Tuesday. Details will be made available soon.


If you have questions or need assistance, please contact the AMA Support Center team at or (800) 262-1150.