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2022 AMA Symposium for the Marketing of Higher Education

National Harbor, MD + Virtual

Mark Your Calendar and Plan to Attend!

Connect with visionaries, leaders and up-and-coming innovators in the higher ed marketing community at the 2022 AMA Symposium for the Marketing of Higher Education.

We’re building a program of peer-reviewed content that will help you enhance your marketing strategy, build strong brands, improve your reputation, achieve enrollment success and maintain financial strength.

We’re excited to gather in person at the Gaylord National Resort & Convention Center, which is steps from the National Harbor waterfront restaurants, entertainment and boutiques, and a quick water taxi ride to Washington DC attractions!

If you can’t join us in person, plan to virtually engage with a curated selection of sessions.

Check back for registration information.


(November 6-8)

It’s all included. Your registration includes keynotes and breakouts, interactive workshops, roundtables and more. Plus, you can refresh at lively networking receptions and connect with solution providers at the exhibit hall. COVID-19 vaccines or negative tests are required.


(November 7-8)

Engage with a curated selection of virtual programming. This two-day virtual event will give you great insights into cultivating new thought leadership, as well as a look at the fundamentals and best practices.

Want to register a group?
Receive a 15% discount on group registrations of 3+ attendees. Check back for registration information.

COVID-19 Health and Safety Guidelines

We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow federal and local guidelines to ensure a safe conference. To join us in person, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.

If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.

If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.

AMA Event Policies 

2022 AMA Symposium for the Marketing of Higher Education