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Sridhar Named Journal of Marketing Editor in Chief Designate

Matt Weingarden

The American Marketing Association is pleased to announce the selection of Shrihari (Hari) Sridhar as the next Editor in Chief of the Journal of Marketing. His three-year term formally begins on July 1, 2022. Sridhar takes the reins of the Journal of Marketing from current Editor in Chief, Christine Moorman.  As editor in chief, Sridhar will work with a team of co-editors, associate editors, and editorial review board members to expand the Journal of Marketing’s tradition of high-quality research.

“The Journal of Marketing is the most cited, broadest, and most read marketing journal in the world. It connects marketers who want fresh, bold, and rigorous ideas with scholars who spend their lives creating just those contributions,” explains Sridhar. “I am humbled, honored, and grateful to be selected as the next Editor in Chief of the Journal of Marketing. I look forward to giving my selfless best and serve with positive energy.”


The selection committee consisted of Lisa Bolton (Pennsylvania State University), Ajay Kohli (Georgia Tech), Mark Houston (Texas Christian University), Aric Rindfleisch (University of Illinois), Jie Zhang (University of Maryland), and Matt Weingarden (American Marketing Association). The committee was chaired by Ron Hill (AMA Vice President of Publications and American University).

About Shrihari (Hari) Sridhar

A Texas A&M University faculty member since 2016, Sridhar’s research expertise is in the financial impact of marketing strategy, marketing resource allocation, business-to-business marketing, and sales force strategy. He currently holds the Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School. He has served as Associate Editor and Area Editor at leading journals including Journal of Marketing, Journal of Marketing Research, Journal of Academy of Marketing Science, and International Journal of Research in Marketing.

Dr. Sridhar’s work has appeared in publications such as Journal of Marketing, Journal of Marketing Research, and Marketing Science, and he has been a finalist for the Marketing Science Institute/H. Paul Root Award.  Dr. Sridhar’s research is also featured in Aviation WeekBooz & Co., ForbesFox NewsHarvard Business ReviewHouston Business Journal, Houston ChronicleNational Public Radio (NPR), Reuters Inc, and Sloan Management Review.  

He has received many research awards including the Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. He was chosen as a Marketing Science Institute (MSI) Young Scholar in 2013, and as an MSI Scholar in 2020. Dr Sridhar has been recognized by Texas A&M University as a Presidential Impact Fellow and a Chancellor’s EDGES Fellow for his scholarly research impact.  

Poets and Quants chose Dr. Sridhar among the “40 Most Outstanding MBA Professors Under 40” by in 2018. Dr. Sridhar is an award-winning teacher recognized by Texas A&M University and a co-author of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics respectively. 

The new editor previously was on the faculty of Pennsylvania State University and Michigan State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri-Rolla, and a Ph.D. from University of Missouri-Columbia.

About the Journal of Marketing

Journal of Marketing (JM) is a bimonthly, peer-reviewed journal that develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. JM is included in the Financial Times Top 50 Research Rank and the UT Dallas Journal List. Published by the American Marketing Association since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.

About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

For more information, please contact Marilyn Stone, Senior Managing Editor, American Marketing Association (

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.