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2021 State of the CDP

2021 State of the CDP


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How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs.


The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.

Get this research report to discover:

  • Why CDPs have become vital to marketing success
  • 6 ways marketers are adapting to change with a CDP
  • How to find a CDP that makes integration easy
  • 3 important factors to help you quantify CDP ROI
  • Why data privacy and compliance continue to be a top priority

Download report!