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2021 State of the CDP

2021 State of the CDP

Tealium

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How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs.

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The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.

Get this research report to discover:

  • Why CDPs have become vital to marketing success
  • 6 ways marketers are adapting to change with a CDP
  • How to find a CDP that makes integration easy
  • 3 important factors to help you quantify CDP ROI
  • Why data privacy and compliance continue to be a top priority

Download report!

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