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AMA Academic Council: Four new members

Monica Gerhardt

The AMA Academic Council will be welcoming four new members for a three year term that begins July 1, 2021. Learn about Samantha Cross, Frank Germann, Michael Haenlein and Hari Sridhar below:

Dr. Samantha N. N. Cross
Associate Professor of Marketing, Iowa State University

Dr. Samantha N. N. Cross is an Associate Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs and abilities co-exist in consumers, households and the marketplace. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award, the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference and the Best Paper award at the Journal of Advertising. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising and the European Journal of Marketing. She serves as a member of the Transformative Consumer Research (TCR) Advisory Committee; as the Academic Perspectives Director- Government on the Board for The Association for Consumer Research (ACR); as a special issue co-editor for the Journal of The Association for Consumer Research (JACR); a member of editorial review boards; and has been an invited faculty fellow/mentor at several doctoral symposiums and workshops. Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University and a B.Sc. in Management Studies from The University of The West Indies.

Dr. Frank Germann
Associate Professor of Marketing, University of Notre Dame

Frank Germann is Associate Professor of Marketing at the Mendoza College of Business at the University of Notre Dame. He earned undergraduate degrees from Reutlingen University (Germany) and the University of Savoy (France), an MBA from the University of Notre Dame (USA), and a Master of Applied Statistics and PhD in Marketing from The Pennsylvania State University (USA). Before entering academia, he held various industry positions, including European Quality Manager at Hewlett-Packard, and Regional Sales Manager at Johnson&Johnson. He has also served as an Academic Advisor to McKinsey & Co.’s Datamatics team. Frank has lived and worked in the United States, Germany, Spain, France, and Switzerland. Frank’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., the Chief Marketing Officer), and marketing assets (e.g., brands) influence firm performance. His research has been published in leading marketing journals, including the Journal of MarketingJournal of Consumer ResearchInternational Journal of Research in MarketingJournal of Retailing, and Marketing Letters. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute’s journal selections initiative, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others. Frank has received teaching awards at Penn State (2011) and Notre Dame (2014, 2017, & 2020), and some of his articles have won (e.g., 2020 Sheth Foundation / Journal of Marketing Award; 2013 Best Paper Award of the International Journal of Research in Marketing) or been finalists of (2015 Shelby D. Hunt/Harold H. Maynard Award; 2015 Marketing Science Institute/H. Paul Root Award; 2016 William R. Davidson Award) prestigious research awards. He was selected as a 2017 Marketing Science Institute (MSI) Young Scholar, and he serves as an Associate Editor of the Journal of the Academy of Marketing Science as well as the Journal of Public Policy & Marketing.He also serves on the Editorial Review Boards of the Journal of Marketing and the Journal of Marketing Research. He received a Best Reviewer award from the Journal of the Academy of Marketing Science in 2017, and an Outstanding Reviewer award from the Journal of Marketing in 2018. 

Dr. Michael Haenlein
Professor of Marketing, ESCP Business School

Michael Haenlein is Professor of Marketing at ESCP Business School and the Scientific Director of the ESCP Research Center on Big Data. His research interest and expertise deal with analyzing how digital technologies impact firms’ customer relationship management (CRM) activities. In this space, Michael has examined the relationship between social networks and customer profitability and, more broadly, the concepts of Word-of-Mouth, Social Influence, and Influencer Marketing. More recently, he has focused on Artificial Intelligence.

Professor Haenlein has published in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), and the California Management Review. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Since 2020, Michael is included in the Claviate Highly Cited Researchers Ranking. This ranking recognizes the true pioneers in their fields over the last decade, demonstrated by the production of multiple highly-cited papers that rank in the top 1% by citations for field and year in the Web of Science.


Michael is an Associate Editor at the International Journal of Research in Marketing and the Journal of Management Analytics. From 2012 to 2015, Michael was the Editor-in-Chief of the European Management Journal. He is part of the Editorial Board of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Interactive Marketing. Furthermore, he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.

Since May 2019, Michael is part of the EMAC Executive Committee, where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the primary association for marketing academics in Europe and has over 1000 members from 57 different countries. In January 2021, Michael joined the Working Board of the Responsible Research in Business & Management (RRBM) Network. RRBM is dedicated to inspiring, encouraging, and supporting credible and valuable research in the business and management disciplines. It is a virtual organization supported, among others, by AACSB, EFMD, PRME, Aspen Institute‘s Business and Society Program, GRLI, and many business schools worldwide.

Professor Haenlein holds Visiting Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past, he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with many international companies in various industry sectors such as telecommunications, financial services, technology, and private equity.

Professor Haenlein holds a Ph.D. from the WHU, Otto Beisheim School of Management (2004), and a Habilitation from the Pantheon-Sorbonne University (2013).

Dr. Shrihari Sridhar
Professor of Marketing, Texas A&M University

Hari Sridhar, PhD., is Professor of Marketing, holder of the Joe Foster ’56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Mays Business School, Texas A&M University. Prior to Texas A&M, he worked at the Broad College of Business at Michigan State University and Smeal College of Business at Penn State University. He holds a B.E. in Mechanical Engineering from R.V. College of Engineering in Bangalore, India, an MS in Engineering Management from the University of Missouri- Rolla and Ph.D. from University of Missouri-Columbia.

Dr. Sridhar builds original quantitative models to help CEOs and board members take the guesswork out of strategy formulation, financial planning and strategy execution. His focus is the business-to-business (energy, K-12 education, media) and healthcare sectors. Dr. Sridhar has advised numerous companies ABS Group, Avery Dennison, DistributionNOW, Evosite, Dow Chemicals, HHAeXchange, IBM, Kansas City Public Schools, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo, St. Gobain, Seattle Times, Sysco Foods and TEEX on strategy science.

Dr. Sridhar’s work appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Harvard Business Review, among others. Dr. Sridhar has been included among the Top 50 marketing scholars seven years in a row.  He currently serves as Associate Editor for the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.  Dr. Sridhar’s research was a finalist for the Marketing Science Institute/H. Paul Root Award.

Dr. Sridhar’s research is featured in Aviation Week, Booz & Co., Forbes, Fox News, Houston Business Journal, Houston Chronicle, National Public Radio (NPR), and Reuters Inc.  He was recognized as one of Marketing Science Institute’s Young Scholars in 2013, and was the youngest recipient of the Varadarajan Award for Early Career Contributions to Marketing Strategy Research in 2014. In 2018, Texas A&M University recognized Dr. Sridhar the Presidential Impact Fellow, a recognition for his scholarly research impact. 

Dr. Sridhar is also an award-winning teacher being recognized by Texas A&M University, Penn State University, and chosen as “40 Most Outstanding MBA Professors Under 40” by Poets and Quants in 2018.  Dr. Sridhar is a co-author of a book titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, published in April 2021. He is also a co-author of a book titled Marketing Strategy: Based on First Principles and Data Analytics, currently being used in over 75 business schools in the world.

Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.