Carlos M.P. Sousa and Frank Bradley have been selected as the recipients of the annual Hans B. Thorelli Award for their article, “Cultural Distance and Psychic Distance: Two Peas in a Pod?,” which appeared in the March 2006 issue (Vol. 14, No. 1) of Journal of International Marketing. The award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. This year, eligible articles are those published in or before 2015.
The committee overseeing the selection process comprised Daekwan Kim (Florida State University), Zeynep Gürhan-Canli (Koç University), and Brian Chabowski (University of Tulsa). They stated,
“It is a well-written paper that distinguishes two very important and related, but distinctive, concepts (i.e., cultural distance vs. psychic distance) in the international marketing literature. Comparing these concepts, Sousa and Bradley examine their relationship and determine that cultural distance is an influential antecedent of psychic distance. Given their distinctive conceptualization and role for international marketing decisions, the paper makes a very relevant contribution to the international marketing literature by pinpointing the relationship between cultural distance and psychic distance.”
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