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2021 Hans B. Thorelli Award

Carlos M.P. Sousa and Frank Bradley have been selected as the recipients of the annual Hans B. Thorelli Award for their article, “Cultural Distance and Psychic Distance: Two Peas in a Pod?,” which appeared in the March 2006 issue (Vol. 14, No. 1) of Journal of International Marketing. The award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. This year, eligible articles are those published in or before 2015.

The committee overseeing the selection process comprised Daekwan Kim (Florida State University), Zeynep Gürhan-Canli (Koç University), and Brian Chabowski (University of Tulsa). They stated,


“It is a well-written paper that distinguishes two very important and related, but distinctive, concepts (i.e., cultural distance vs. psychic distance) in the international marketing literature. Comparing these concepts, Sousa and Bradley examine their relationship and determine that cultural distance is an influential antecedent of psychic distance. Given their distinctive conceptualization and role for international marketing decisions, the paper makes a very relevant contribution to the international marketing literature by pinpointing the relationship between cultural distance and psychic distance.”

About the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

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As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.