Jan-Benedict E.M. Steenkamp has been selected as the recipient of the annual S. Tamer Cavusgil Award for his article, “Global Brand Building and Management in the Digital Age,” which appeared in the March 2020 issue (Vol. 28, No. 1) of Journal of International Marketing.
The award honors a Journal of International Marketing article from the most recent calendar year (2020) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Yuliya Stritzakova (Rutgers University), Gary Gregory (University of New South Wales Sydney), and Magnus Hultman (University of Leeds).
About their choice the committee stated,
“The paper provides a timely contribution by summarizing current issues, trends, and research directions in relation to global brand strategies in the world of global interconnectivity, evolving digital technologies, and increased global transparency.”
In addition to the winning paper, the other excellent finalists for the award were the following:
“Borderless Media: Rethinking International Marketing,” by Jagdish N. Sheth | Volume 28, Issue 1 (March 2020)
“Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys,” by Hyoryung Nam and P.K. Kannan | Volume 28, Issue 1 (March 2020)
“Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo,” by Vasileios Davvetas, Adamantios Diamantopoulos, and Lucy Liu | Volume 28, Issue 3 (September 2020)
About the Journal of International Marketing
Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.
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