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Updates from the 2021 AMA Winter Academic Conference

Monica Gerhardt

Kay Lemon provides an update on the AMA, recorded in February 2021.


Below are three plenary sessions from Winter AMA, as well as a gathering of academics who came together to remember the contributions of Dr. Jerome Williams:

Opening Plenary – The Human Side of Marketing in an Age of Digital Transformation

2021 AMA Foundation Awards Celebration

Closing Plenary – Legacy of the 2021 Fellows

Black Mentorship and Courage: The Efficacy of Pioneering Leadership from Dr. Jerome Williams

Review the rest of the Winter AMA recordings on the Ex Ordo Virtual Platform, available for 30 days to conference registrants.

Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.