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Journal of Marketing Research Announces New Coeditors

Journal of Marketing Research Announces New Coeditors

Marilyn Stone

Recently appointed Journal of Marketing Research editor designate Sachin Gupta is pleased to announce the selection of three coeditors to serve during his editorship, which begins July 2020.

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor’s in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.


Maureen (Mimi) Morrin is Henry Rutgers Professor of Marketing and Associate Dean for Graduate Programs, Rutgers University School of Business–Camden. She received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising at Ted Bates and brand management at James River Corp and Playtex Family Products.

Peter Danaher is Professor of Marketing and Econometrics at Monash University in Australia. He is currently the Head of the Marketing Department. Formerly, he was Coles Myer Chair of Marketing and Retailing at the Melbourne Business School, and was previously at the University of Auckland. He has held visiting positions at London Business School, The Wharton School, NYU and MIT.

Marilyn Stone is Director, Academic Communities and Journals, American Marketing Association.