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Sachin Gupta Designated as Journal of Marketing Research’s Next Editor in Chief

Sachin Gupta Designated as Journal of Marketing Research's Next Editor in Chief

Matt Weingarden

The American Marketing Association is pleased to announce the selection of Sachin Gupta, Cornell University, as the next Editor in Chief of the Journal of Marketing Research. His three-year term formally begins on July 1, 2020. Gupta takes the reins of the Journal of Marketing Research from Rajdeep Grewal, who has served as Editor in Chief for the past four years.  As editor in chief, Gupta will work with a team of coeditors, associate editors, and members of the editorial review board to review submitted manuscripts and publish high-quality research.

“I am honored to have been selected to lead the highly prestigious Journal of Marketing Research as editor in chief, and I am thankful to the selection committee for placing their trust in me,” said Gupta. “I view this appointment as a tremendous responsibility and an opportunity to advance scholarly research in marketing and to enhance the stature of JMR.”


The selection committee consisted of David W. Stewart, Loyola Marymount University (Chair as AMA Vice President of Publications); Tulin Erdem, New York University; Vanitha Swaminathan, University of Pittsburgh; Anthony Dukes, University of Southern California; Jan Heide, University of Wisconsin; Carolyn Yoon, University of Michigan; and Matt Weingarden, American Marketing Association.

About Sachin Gupta

Sachin Gupta is the Henrietta Johnson Louis Professor of Management in the Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business. A Cornell faculty member since 2000, Gupta studies analytical models of marketing phenomena, including discrete choice models of consumer behavior; marketing mix models; measurement of returns on marketing investments; pricing, promotions, and advertising decisions; and channel relationships. His expertise is in the consumer goods and prescription pharmaceutical industries and in the nonprofit sector.

Gupta has been co-editor of the Journal of Marketing Research since 2016, and several of his own publications have been honored by that journal and others. “Pioneering Advantage in Generic Drug Competition” was selected in 2014 as Outstanding Paper by the International Journal of Pharmaceutical and Healthcare Marketing. A 2003 paper in the Journal of Marketing Research, “Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3,” won two awards from the American Marketing Association, the Paul E. Green Award and, five years later, the William F. O’Dell Award. In 2007, he received the Cornell Hospitality Quarterly‘s best paper award for his article on customer satisfaction in the restaurant industry. Five of his other published papers have been finalists for the O’Dell Award, the Green Award, and the John D. C. Little Award from INFORMS. Gupta recently joined the Research Advisory Committee of the Aravind Eye Care System in India to support the research activities of one of the world’s largest eye care providers.

Gupta teaches the popular MBA elective Data-Driven Marketing. He has previously taught MBA elective courses in marketing research and pricing as well as the core MBA course Marketing Management. In 2009, he received the Stephen Russell Distinguished Teaching Award, given by the Johnson class of 2004 at their fifth reunion. In 2007, the graduating MBA class selected him to receive the Apple Award for Teaching Excellence. At Northwestern University’s Kellogg School of Management, where he was on faculty from 1993 to 2000, Gupta received the Sidney Levy Award for teaching excellence and was recognized multiple times in the dean’s four-star list.

About the Journal of Marketing Research

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that delves into the latest thinking in marketing research concepts, methods and applications from a broad range of scholars. JMR is included in the Financial Times Top 50 Research Rank and the UT Dallas Journal List. Published by the American Marketing Association since its founding in 1964, JMR has played a significant role in shaping the content and boundaries of the marketing research discipline.

About the American Marketing Association

As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

For more information, please contact Matt Weingarden, Director, Integrated Academic Content, American Marketing Association (

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.