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2020 AMA Winter Academic Conference by the Numbers

2020 AMA Winter Academic Conference by the Numbers

Monica Gerhardt

Attendees

538 academics, 210 doctoral students

International

31 countries represented from 6 different continents

Pre-Conference Programming

251 attendees for 3 preconferences

Sessions

54 special sessions, 248 competitive papers and 139 poster presentations in over 110 sessions

Special Interest Groups

13 SIGs having special events including the DocSIG breakfast and receptions

Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.