Creating Order in Unstructured Digital Data:
How AI predicts patterns and changes the scalability of behavioral data analysis
Passive metering of consumer behaviors has seen a seismic shift in market demand. Behavioral data directly gleaned from computers and mobile devices is a powerful source of market intelligence with unmatched accuracy. To make sense of all of this data, it calls for a different set of tools and skills, much beyond the realm of traditional market research analytics. At Luth Research we understand the fundamental challenge with creating order and unified approaches in categorizing web content, shopping behaviors and product types. In this whitepaper we share two aspects that have seen proven, marked efficacies in making sense of this rich data.