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Consumer Behavior

What is Consumer Behavior?

Consumer behavior refers to the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, and disposing of goods, ideas, and services.

Why is Consumer Behavior Important?

Consumer behavior helps marketers learn what influences buying decisions. This knowledge helps marketers identify products and services that fulfill consumer needs and fill a gap in the market.

What Are the 4 Types of Consumer Behavior?

  • habitual buying behavior 
  • variety-seeking behavior
  • dissonance-reducing buying behavior
  • complex buying behavior

Below is an extensive collection of marketing news, articles, and research insights regarding consumer behavior.