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How Holiday Shopping Behaviors In 2018 Can Inform Your 2019 Strategy

Luth Research

Shifts from Amazon, Walmart, Target & BestBuy

2019 is a year where digital commerce and omni-channel shopping are mainstreaming, even for brands that traditionally rely on sales in Brick & Mortar stores.

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Notable trends in the past 12 months include the continuous rise of content platform based commerce such as BuzzFeed and Instagram, the duo-path of D2C and retailer partnership for brands, and the dichotomy of consumer desire for privacy and personalization. As we advance to the holiday season, what can we learn from the past season and the influences along the way?

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