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Leonard Berry Defines New Relationships Between Service Quality and Healthcare Delivery

Matt Weingarden

Marketing Legends

Len Berry is a leading scholar in services marketing and retailing studies and, more recently, a leader in the study of healthcare service. He has been published in leading journals and has written ten books including, Management Lessons from Mayo Clinic, Discovering the Soul of Service, and On Great Service.  Dr. Berry established the Center for Retailing Studies at Texas A&M University in 1982, serving as director until 2000. 

At the 2016 Winter AMA Academic Conference, Professor Berry spoke with his colleague Valarie Zeithaml about his career.

Leonard Berry | A Brief Biography

Leonard Berry is University Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership at the Mays Business School at Texas A&M University. He also is Presidential Professor for Teaching Excellence at Texas A&M. 

He has received numerous honors including the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Paul D. Converse Award, and the Lifetime Achievement Award for Research & Scholarship from the Mays Business School. In 2015 he was named an AMA Fellow. Professor Berry received his PhD from Arizona State University and in 2014 was inducted into ASU’s Carey School of Business Hall of Fame.


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About the Sheth Foundation:

The mission of the Sheth Foundation is to support the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.

The Sheth Foundation additionally provides support to other tax-exempt, publicly-supported organizations that are closely related in purpose or function to one or more of the Recipient Organizations and the activities of which carry out the purposes of one or more of the Primary Supported Organizations.

The Sheth Foundation was founded by Dr. Jagdish & Madhu Sheth. 

Matt Weingarden, Vice President, Communities & Journals, leads the diverse team that supports the AMA’s network of community leaders from its three broad communities and four scholarly journals.