According to the Harvard Business Review, 71% of your customers are likely not committed to sticking with your company. Even worse, many customers are actively seeking to move their business for reasons such as poor service, an inability to find the information they need, and poor overall customer experience.
Your organization’s content serves as a key channel to build connections with your customers. By utilizing a Component Content Management System (CCMS) you can help drive a unified content strategy by bringing your marketing and technical content on to the same platform, and enable you to deliver consistent content experiences at every touch-point of the customer journey, pre- and post-sale.
This white paper explores modernizing your content, looking for a quality CCMS, and tips for accurately measuring your ROI.
Included in this white paper:
- How to modernize your content management
- Why CCMS thinks about components, not documents
- How to choose a CCMS
- How to measure the ROI of CCMS