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2019 S. Tamer Cavusgil Award

Shahin Assadinia, Nathaniel Boso, Magnus Hultman, and Matthew Robson have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, “Do Export Learning Processes Affect Sales Growth in Exporting Activities?” which appeared in the September 2019 issue (Vol. 27, No. 3) of Journal of International Marketing.

The award honors a Journal of International Marketing article from the most recent calendar year (2019) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Ahbijit Guha (University of South Carolina), Narongsak (Tek) Thongpapanl (Brock University), and Katharina Zeugner-Roth (IESEG School of Management).

The committee stated,

Through the analyses of multisource, time-lagged data of U.K. and Chinese exporting firms, this study significantly advances our understanding of experiential learning through export learning process (XLP) in the international marketing context. The study reveals that the strength and direction of the important relationships between XLP and export sales growth differ depending on the moderating influences of experiential knowledge resources and strategy adaptation.

The award will be presented at the AMA Summer Academic Conference held on August 21–23 in San Francisco.

In addition to the winning paper, the other excellent finalists for the award were the following:

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions, Jan-Benedict E.M. Steenkamp | Volume 27, Issue 1 (March 2019)

The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships, Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Athina Zeriti, Paul Christodoulides | Volume 27, Issue 4 (December 2019)

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture, M. Berk Talay, M. Billur Akdeniz, Michael Obal, Janell D. Townsend | Volume 27, Issue 4 (December 2019)