The 2017 Marketing Research Productivity Lists tracking top individual and institutional contributors to the premier journals are now available at ama.org.
The University of Pennsylvania continues to be the leading institution on both the University Productivity in the Premier AMA Journals (Journal of Marketing and Journal of Marketing Research) and the University Productivity in the Premier Marketing Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science) as it has been for the last five years. Duke University was second on both lists. Tilburg University, which was third on the AMA Journals list, was the top-ranking institution outside of the US on both lists.
For the fourth year, V. Kumar of the J. Mack Robinson College of Business at Georgia State University topped both the Author Productivity in the Premier AMA Journals (Journal of Marketing and Journal of Marketing Research) and the Author Productivity in the Premier Marketing Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science).
When asked for the reasons behind his sustained performance, Dr. Kumar explained, “First, I am fortunate to have the opportunity to work with the doctoral students and faculty in our center and constantly learn about the recent developments across disciplines in order to enhance the rigor in our studies. Second, most of the research problems we solve emanate from the business world through our interactions with the top management of companies worldwide thereby establishing relevance. Third, the insights we generate from our studies are implemented by many firms and these firms provide validation of our modeling/strategic frameworks resulting in value creation. In a nutshell, my approach to research is to do impactful studies; and ranking is just an unintended consequence.”
Christian Homburg of the University of Mannheim and Robert Palmatier of the University of Washington also retained the slots of second and third (respectively) most published authors in the 2017 Author Productivity in the Premier AMA Journals from last year.
The 2017 Author Productivity in the Premier Marketing Journals saw Darren Dahl of the University of British Columbia retain the second most research productivity slot followed by Chris Janiszewski of the University of Florida and then Pradeep Chintagunta of the University of Chicago. Christian Homburg was the top producing author from outside of North America – he shared the slot of fifth place with Jonah Berger at University of Pennsylvania and Rajdeep Grewal at University of North Carolina.
Each year the AMA DocSIG independently manages the creation of the four lists including two author lists and two school lists:
- Author Productivity | Premier Journals
- Author Productivity | Premier AMA Journals
- University Productivity | Premier Journals
- University Productivity | Premier AMA Journals
The lists acknowledge the top individual and school contributors to the premier marketing journals and are a powerful resource for prospective doctoral students considering their application decisions as well as those doctoral students who are on the job market. The 2017 lists represent 10-years of publications from 2008 – 2017.
For more information on the lists, if you spot an error or have suggestions for improvement, please email Sash Vaid.