Icon image
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Personalization refers to the use of customer insights to increase the effectiveness of an advertisement or relevancy of a product to a consumer. It is targeted, one-to-one marketing that tailors advertising to the individual consumer to create effective sales and campaigns. Here is a collection of marketing news articles and research insights from our AMA archives regarding personalization.
sponsor
sponsor
Article
partner