Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Experiential marketing is a marketing approach that directly engages consumers and invites and encourages them to participate in a branded experience. Its importance lies in its ability to stimulate an emotional connection and reinforce an essence of the brand. Examples include sponsorship and sampling. Here you will find a collection of research insights and marketing news articles regarding experiential marketing.
