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Branding

JM Webinar: Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Journal of Marketing Insights in the Classroom

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?

Unearthing Product Insights: Customer-Centric Innovation for Brands

October 11, 2018

Online | On Demand

A Life, Redesigned: How Married Designers Balance Life, Work and a Rebrand

How a Pancake House Flipped to Burgers

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