Branding | American Marketing Association

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Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

JM Webinar: What if Customers are Not Into Your Brand? How to Leverage Existing Consumer–Brand Relationships

JM Webinar: Using Visual Elicitation of Brand Perception for Brand Management

An Innovative New Way to Measure Consumers’ Brand Perceptions

Brand Fans: Not Always the Way Forward?

Press Release From the Journal of Marketing: They’re Just Not That Into You: Consumer-Brand Relationship Insights

illustration of chart showing upward trend

The Year of the Business-Building Magnet, and Other 2021 Predictions

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