Branding | American Marketing Association

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Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Deepening Brand Experience Opportunities in Our Strange New World

How Social Media Complaint Resolution Can Backfire and Harm Your Brand

Press Release From the Journal of Marketing: Why You Shouldn’t Hug Your Haters on Social Media

The Six Principles of Building a Memorable Customer Experience

Why Companies Should Encourage the Use of Brand Nicknames

Press Release From the Journal of Marketing: Why Companies Should Encourage the Use of Brand Nicknames

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