Branding | American Marketing Association

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Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

streaks of red and green digital lights

Communication Strategies for Brands Competing for Attention

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices

Customer Satisfaction and its Impact on the Future Costs of Selling

The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?

JM Webinar: The Customer Experience Secrets of Leisure Brands

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