Branding News from the American Marketing Association

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Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

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The Best Marketing Stories of the Week, Dec. 23-27

What Marketing Academics and Practitioners Are Expecting in 2020

the year in review 2019

2019 Data and Statistics Roundup

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Take Our Quiz on Brand Logos and Icons

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The Best Marketing Stories of the Week, Dec. 2-6

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5 Keys to Creating Consumer Desire

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