Branding | American Marketing Association

Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Article

Press Release From the Journal of Marketing: How Visuals Can Help Measure Brand Perceptions
Article

Self(ie) Disclosure: How Selfies Shape Brand Interactions
Webinar

Why Do Smart Companies Struggle to Create Great Customer Experiences

On Demand
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Article

Create a Brand Management Strategy That Keeps Your Messaging Strong
Event

Core Components of Branding

November 3, 2022

Online | 10:00 a.m. CT
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Article

How to Operationalise Your Brand to Scale Marketing

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