Icon image
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Behavioral economics is the psychological study of institution and consumer financial decision-making processes. It explores why people make irrational or optimal decisions and why their behaviors sometimes defy economic model predictions. Below you will find the American Marketing Association’s collection of Behavioral Economics related articles and research insights.
Marketing News
Marketing News
Marketing News