Skip to Content Skip to Footer

STEP Industry Analysis Tool

This tool will help you determine your market position in relation to your competitors.

  • Estimated time required: 1 hour
  • Skills required: Microsoft Word (basic)

AMA tools are a member-only benefit. Please log in to access this download.

Not a member? Join today to get this tool, other exclusive content and a new member-only perk each week.

Marketing Communications Plan Playbook

This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.