Skip to Content Skip to Footer

Marketing Communications Playbook

AMA Marketing Communications Playbook banner image

Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Marketing Communications Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will help you create a marketing communications plan that supports its marketing strategy.

This playbook is an exclusive benefit for AMA members. Please log in to access this download.

Not a member? Join today to get this playbook, other exclusive content and a new member-only perk each week.


Includes 30+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Brand Assessment Tool
  • Brand Perception Survey
  • Industry Analysis Tool
  • Content Marketing Assets Database
  • Marketing Collateral Management Tool
  • Web Content Audit Tool
  • Competitor Analysis Tool
  • Content Monitoring Tool
  • Competitive PR and Advertising Analysis
  • Buyer Persona Template
  • Buying Process Stage Template
  • Lead Acquisition Model
  • Marketing Channel Ranking Tool
  • Social Media Channel Selection Tool
  • Lead Generation Prioritization Tool
  • Events Database Template
  • Tradeshow Evaluation Matrix
  • Objectives Worksheet
  • Marketing Strategy Scorecard
  • Positioning Statement Worksheet
  • Message Mapping Tool
  • Marketing Strategy Scorecard
  • Positioning Statement Worksheet
  • Message Mapping Tool
  • Content Mapping Tool
  • Advertisement Evaluation Matrix
  • Press Release Template
  • Advertising Calendar & Budget Template
  • Editorial Calendar Template
  • Public Relations Calendar
  • Social Media Marketing Calendar
  • SEO Keyword Database
  • Mobile Marketing Planning Checklist
  • MarCom Calendar
  • Budget Template
  • Marketing Plan Presentation
  • Key Marketing Metrics Dashboard
  • Campaign Impression Calculator
  • Email Marketing ROI Calculator
  • Online Advertising ROI Calculator

AMA Marketing Communications Playbook

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.