Marketing Communications Playbook

Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Marketing Communications Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will help you create a marketing communications plan that supports its marketing strategy.

Get Full Access to This Playbook With AMA Membership

MEMBER LOGIN

EXPLORE MEMBERSHIP

Includes 30+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

Brand Assessment Tool
Brand Perception Survey
Industry Analysis Tool
Content Marketing Assets Database
Marketing Collateral Management Tool
Web Content Audit Tool
Competitor Analysis Tool
Content Monitoring Tool
Competitive PR and Advertising Analysis
Buyer Persona Template
Buying Process Stage Template
Lead Acquisition Model
Marketing Channel Ranking Tool
Social Media Channel Selection Tool
Lead Generation Prioritization Tool
Events Database Template
Tradeshow Evaluation Matrix
Objectives Worksheet
Marketing Strategy Scorecard
Positioning Statement Worksheet
Message Mapping Tool

Marketing Strategy Scorecard
Positioning Statement Worksheet
Message Mapping Tool
Content Mapping Tool
Advertisement Evaluation Matrix
Press Release Template
Advertising Calendar & Budget Template
Editorial Calendar Template
Public Relations Calendar
Social Media Marketing Calendar
SEO Keyword Database
Mobile Marketing Planning Checklist
MarCom Calendar
Budget Template
Marketing Plan Presentation
Key Marketing Metrics Dashboard
Campaign Impression Calculator
Email Marketing ROI Calculator
Online Advertising ROI Calculator

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are 100+ individual tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

View the Entire Library