The AMA Social Media Content Calendar Template is a practical planning tool designed to streamline how marketing and content teams organize social media marketing efforts. With weekly and monthly calendar views, a centralized content repository, and platform-specific tabs, it brings structure to the often chaotic process of managing multi-channel content.
This template helps teams proactively map out posts, align messaging across platforms, and maintain a steady publishing rhythm. It’s built for marketers who need to stay ahead of deadlines and bring more consistency and intention to their social media strategy.
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Why Use This Toolkit
- Plan Across Platforms in One Place
Stay organized and aligned by mapping out post ideas and scheduling content across up to five channels in a single document. - Keep Publishing Consistent
Structured weekly and monthly views help teams avoid gaps, build content rhythms, and align publishing with broader campaign goals. - Streamline Content Reuse and Ideation
The built-in content repository lets teams track evergreen assets, brainstorm new ideas, and reduce duplicated effort across channels.
How To Use The AMA Social Media Content Calendar
- Make a copy in Google Sheets when prompted, or download the Excel file to save and edit locally.
- Log Content Ideas: Use the “Content Repository” tab to capture topic ideas, titles, links, graphics, and expiration dates.
- Use the Monthly View: Map out upcoming posts by day and platform for a bird’s-eye view of the month.
- Use the Weekly View: Add more granular post-level planning for each day of the week across platforms.
- Track by Platform: Use the “Platform #1” through “Platform #5” tabs to document content formats, timelines, or special platform notes.
Features & Capabilities
| Feature | Description |
|---|---|
| Monthly Calendar View | Visual overview of content scheduled by day and platform |
| Weekly Scheduling Grid | Day-by-day planning across five social media platforms |
| Content Repository | Central tab to log content ideas, preview text, graphics, and expiration dates |
| Platform-Specific Planning Tabs | Individual tabs for deeper tracking per platform |
| Manual Planning Format | Designed for direct input and team collaboration—no automation or formulas |
Common Social Media Planning Challenges Solved
| Challenge | Toolkit Solution |
|---|---|
| Inconsistent posting schedule | Weekly/monthly views help maintain cadence and improve content pacing |
| Scattered ideas or duplicate effort | Repository tracks topics and assets to avoid rework and maximize reuse |
| Cross-channel confusion | Five dedicated platform tabs allow clearer planning by channel |
| Lack of planning visibility | Structured layout offers a shared, easy-to-navigate view for teams |
Tip: Maintain a “Top Performing” Tag
Use the notes column in the repository or platform tabs to tag high-performing content you may want to rework or repost. Over time, this builds a go-to backlog that reduces the need for constant new ideation.