Skip to Content Skip to Footer

Social Media Channel Selection Tool

Use this to evaluate your social media initiatives based on their strategic fit, impact and feasibility.

  • Estimated time required: 2 hours
  • Skills required: Analytical

AMA tools are a member-only benefit. Please log in to access this download.

Not a member? Join today to get this tool, other exclusive content and a new member-only perk each week.

Marketing Communications Plan Playbook

This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.