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Content Marketing Playbook

AMA Content Marketing Playbook

Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Content Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. No more searching for the right download or building spreadsheets from scratch. This all-in-one guide saves you time and helps you make smarter business decision.

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Includes 30+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Customer Satisfaction Survey
  • Agile Content Marketing Calendar
  • Case Study Template
  • Content Marketing & Distribution System RFP Template
  • Content Marketing & Distribution Vendor Evaluation
  • Content Marketing Budget Template
  • Content Marketing Contributors Database
  • Content Marketing Editorial Calendar
  • Content Marketing Framework
  • Content Marketing Maturity Assessment
  • Content Marketing Maturity Model
  • Content Marketing Metrics Dashboard
  • Content Marketing Playbook
  • Content Marketing Strategy Scorecard
  • Content Marketing Vendors Matrix
  • Content Quality Checklist
  • Sales Support Effectiveness Survey
  • Web Content Management System RFP Template
  • Web Content Management Vendor Evaluation
  • White Paper Template
  • Buyer Persona Template
  • Buying Process Stage Template
  • Content Mapping Template
  • Content Monitoring Tool
  • Customer Profile Template
  • Lead Acquisition Model
  • Marketing Channel Ranking Tool
  • Message Mapping Tool
  • Positioning Statement Worksheet
  • Press Release Template
  • SEO Keyword Database
  • Web Content Audit Tool

AMA Content Marketing Playbook

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.