Save Time. Plan Confidently. Make an Impact.
Your time is valuable. That’s why the Content Marketing Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. No more searching for the right download or building spreadsheets from scratch. This all-in-one guide saves you time and helps you make smarter business decision.
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Includes 30+ Tools and Templates
This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:
- Customer Satisfaction Survey
- Agile Content Marketing Calendar
- Case Study Template
- Content Marketing & Distribution System RFP Template
- Content Marketing & Distribution Vendor Evaluation
- Content Marketing Budget Template
- Content Marketing Contributors Database
- Content Marketing Editorial Calendar
- Content Marketing Framework
- Content Marketing Maturity Assessment
- Content Marketing Maturity Model
- Content Marketing Metrics Dashboard
- Content Marketing Playbook
- Content Marketing Strategy Scorecard
- Content Marketing Vendors Matrix
- Content Quality Checklist
- Sales Support Effectiveness Survey
- Web Content Management System RFP Template
- Web Content Management Vendor Evaluation
- White Paper Template
- Buyer Persona Template
- Buying Process Stage Template
- Content Mapping Template
- Content Monitoring Tool
- Customer Profile Template
- Lead Acquisition Model
- Marketing Channel Ranking Tool
- Message Mapping Tool
- Positioning Statement Worksheet
- Press Release Template
- SEO Keyword Database
- Web Content Audit Tool
AMA Marketer’s Toolkits
This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.
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