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Research Methods Comparison Template

Use this tool to gain knowledge on the different types of research design and research methods and to select the proper research methods for your market research study.

  • Estimated time required: 3 hours
  • Skills required: Microsoft Excel (basic)

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Market Research Playbook

Market Research Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides step-by-step planning guidance while also helping you utilize more than 25 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.