Save Time. Plan Confidently. Make an Impact.
Your time is valuable. That’s why the Market Research Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will allow you to build an efficient market research process, a comprehensive market research report, an engaging presentation and more.
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Includes 25+ Tools and Templates
This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:
- Capabilities Assessment
- Market Research Analyst Job Description
- Strategy Scorecard
- Database Template
- RFP Template
- Firm Selection Tool
- Decision Problem Template
- Exploratory Research Plan
- Focus Group Report Template
- Participant Profile Form
- In-Depth Interview Guide
- Case Analysis Research Report
- Market Research Problem Template
- Research Request Agreement Template
- Research Proposal Template
- Research Method Comparison
- Social Media Usage Survey
- Website Usage Survey Template
- Customer Satisfaction SurveyBrand Perception Survey
- Project Schedule
- Analysis Template
- Hypothesis Testing Tool
- Research Conclusion Prioritization Tool
- Research Consensus Ranking Tool
- Report Template
- Presentation Template
AMA Marketer’s Toolkits
This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.
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