Skip to Content Skip to Footer

Market Research Playbook

AMA Market Research Playbook banner image

Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Market Research Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will allow you to build an efficient market research process, a comprehensive market research report, an engaging presentation and more.

This playbook is an exclusive benefit for AMA members. Please log in to access this download.

Not a member? Join today to get this playbook, other exclusive content and a new member-only perk each week.


Includes 25+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Capabilities Assessment
  • Market Research Analyst Job Description
  • Strategy Scorecard
  • Database Template
  • RFP Template
  • Firm Selection Tool
  • Decision Problem Template
  • Exploratory Research Plan
  • Focus Group Report Template
  • Participant Profile Form
  • In-Depth Interview Guide
  • Case Analysis Research Report
  • Market Research Problem Template
  • Research Request Agreement Template
  • Research Proposal Template
  • Research Method Comparison
  • Social Media Usage Survey
  • Website Usage Survey Template
  • Customer Satisfaction SurveyBrand Perception Survey
  • Project Schedule
  • Analysis Template
  • Hypothesis Testing Tool
  • Research Conclusion Prioritization Tool
  • Research Consensus Ranking Tool
  • Report Template
  • Presentation Template

AMA Market Research Playbook

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are hundreds of individuals tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.