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Market Research Playbook

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Save Time. Plan Confidently. Make an Impact.

Your time is valuable. That’s why the Market Research Playbook is built to give you a comprehensive strategy framework and easily editable tools to quickly bring your plan to life. This simple step-by-step guide will allow you to build an efficient market research process, a comprehensive market research report, an engaging presentation and more.

Get Full Access to This Playbook With AMA Membership

Includes 25+ Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Capabilities Assessment
  • Market Research Analyst Job Description
  • Strategy Scorecard
  • Database Template
  • RFP Template
  • Firm Selection Tool
  • Decision Problem Template
  • Exploratory Research Plan
  • Focus Group Report Template
  • Participant Profile Form
  • In-Depth Interview Guide
  • Case Analysis Research Report
  • Market Research Problem Template
  • Research Request Agreement Template
  • Research Proposal Template
  • Research Method Comparison
  • Social Media Usage Survey
  • Website Usage Survey Template
  • Customer Satisfaction SurveyBrand Perception Survey
  • Project Schedule
  • Analysis Template
  • Hypothesis Testing Tool
  • Research Conclusion Prioritization Tool
  • Research Consensus Ranking Tool
  • Report Template
  • Presentation Template

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are 100+ individual tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.